Commuters trudging by means of Grand Central Station in New York Metropolis obtained an eyeful of Apple TV+ collection Severance on Tuesday. That’s as a result of workers of the weird office dramedy’s fictional Lumon Industries appeared to work on Lumon terminals behind glass for all to see within the historic practice terminal’s grand halls.
Severance stars Adam Scott, Zach Cherry and Britt Decrease entered the pretend Lumon workspace Tuesday afternoon. And shortly sufficient, Patricia Arquette and Tramell Tillman appeared. Earlier within the day, different folks staffed the workstations.
That promotional stunt and a brand new “Lumon Is Listening” video, which promotes Lumon’s Severance mind surgical procedure as a work-life steadiness resolution, go hand-in-hand with the present’s personal creepy weirdness. Try the photographs and video beneath!
Severance season 2 promos attempt to match the office dramedy’s weirdness
Apple TV+ appears to have loads of enjoyable with its new promotional advertising for season two of engrossingly unusual hit collection Severance. The brand new season begins streaming Friday. And a brand new video on-line and an set up in New York Metropolis’s Grand Central Station need to ensure that folks tune in. Oh, and you can too prepare by watching the season two trailer and a sneak peek video on the first episode’s first eight minutes.
A number of commenters on the social media posts proven beneath talked about watching Severance season one a number of instances as they eagerly anticipate season two. I’ve watched many of the first season as effectively. It’s simply pretty much as good the second time round.
Severance stars get to work at Grand Central Station
None apart from Severance director and govt producer Ben Stiller posted video Tuesday of three of the present’s stars reporting for work within the clear cubicle inside Grand Central Station. Scott performs Mark S., who manages the information refiners. And two of the refiners — Decrease (as Helly R.) and Cherry (Dylan G.) — additionally appeared, whereas John Turturro (Irving B.) was apparently out sick or one thing. Arquette (Concord Cobel) and Tillman (Mr. Milchik) additionally made appearances.
Grand Central proper now. #Severance pic.twitter.com/VBcFzi4Bh3
— Ben Stiller (@BenStiller) January 14, 2025
Proper now c xx
— Ben Stiller (@benstiller.redhour.com) 2025-01-14T21:35:30.341Z
Along with Stiller’s clips on social media, Apple launched a refined video Wedneday documenting the Severance pop-up in Grand Central Station. Watch it now (and groove to the crazy goodness of the Severance theme track):
Apple additionally launched a weird YouTube quick selling the severanceballoon.com web site. Go to the location and you’ll add a private picture and … put your face on a balloon.
Watch the creepy ‘Lumon Is Listening’ video
Monday’s new promo video, beneath, entitled “Lumon Is Listening,” takes the type of a dated infomercial for the Severance process at Lumon Industries. That’s the mysterious firm the place the present is about. Wanting precisely prefer it was made within the late Seventies, the video promotes the Severance mind surgical procedure as an answer for higher work-life steadiness that everybody ought to attempt. It separates an worker’s work consciousness, or “innie,” from their personal exterior life, or “outie.”
The truth that some innies really feel like trapped slaves determined for freedom goes unmentioned, in fact. The video’s narrator is Natalie, a Lumon govt assistant who’s the one character who speaks for the Board, a power in her headset even the highest managers by no means work together with straight.
Try extra photos and video of Severance pop-up at Grand Central Station
As proven in pictures and video above and beneath, Lumon Industries personnel set to work Tuesday in clear enclosures in New York Metropolis’s Grand Central Station. They plugged away on old-school Lumon pc terminals. And so they appeared oblivious to the hordes of commuters strolling previous them.
On the present, Lumon workers on the Severed ground’s Macrodata Refinement division — the 4 key characters within the story — work on the terminals. They corral sequences of numbers into bins based mostly on feelings the numbers provoke. It’s, in fact, bizarre and mysterious — like just about all elements of the groundbreaking collection.
And when a number of of the present’s movie star solid members confirmed up within the “office,” crowd gathered to take photographs of them.
See Severance‘s Grand Central Station pop-up photographs on X
wow, superb #severance pop up at Grand Central pic.twitter.com/rxFVscCgVn
— Parker Ortolani (@ParkerOrtolani) January 14, 2025
Watch the TikTok video from @bigbrozelle:
@bigbrozelle Severance Apple TV Grand Central Pop Up #apple #severance #grandcentral
We initially revealed this publish on Apple TV+ Severance season two promos on January 14. We up to date the knowledge.