When Apple launched its streaming service again in 2019, it was branded with a “+” on the finish as a approach to differentiate it from the present Apple TV app, which additionally provides content material from third-party suppliers. Nevertheless, Apple on Monday introduced it’s rebranding Apple TV+ to easily “Apple TV,” and the primary indicators of this rebranding might be seen within the newest iOS beta.
A brand new Apple TV brand and identification
With the third iOS 26.1 beta, which was launched to builders on Monday, Apple unveiled the brand new brand for the Apple TV app and Apple TV+. It seems similar to the previous brand, however this time with colours and a Liquid Glass impact as a substitute of plain white characters.
The brand new brand may also be seen in some components of the app to point {that a} film is a part of Apple’s streaming platform catalog. After all, since we’re speaking about beta software program, the previous identify “Apple TV+” can nonetheless be seen in a number of the app’s menus. It’s additionally nonetheless current within the “Leisure” tab of Apple’s web site.
Apple
The information got here as a shock early this morning when Apple revealed a press launch asserting that “F1 The Film” will start streaming on December 12. On the finish of the press launch, the corporate mentions that “Apple TV+ is now merely Apple TV, with a vibrant new identification.”
There aren’t any additional particulars on when the brand new identification will go dwell, however presumably this may occur within the coming weeks alongside the general public launch of iOS 26.1.
What’s behind the identify change?
It’s unclear why precisely Apple determined to drop the “+” from Apple TV. Actually, it sounds a bit awkward to inform somebody that I’m watching an Apple TV present on the Apple TV app on an Apple TV. Hopefully, the brand new branding will make extra sense as soon as Apple tells us the entire story.
There’s additionally an opportunity that the “Apple TV+” model may return in some unspecified time in the future with a distinct goal. Many rumors have been suggesting that Apple is contemplating launching completely different tiers for its streaming catalog like different providers. If true, “TV+” may change into the top-tier ad-free plan.
Apple is rumored to announce some new merchandise within the coming days, together with the M5 iPad Professional and M5 MacBook Professional, and presumably a brand new Apple TV 4K. Maybe we’ll be taught extra about Apple TV’s new branding together with these bulletins.