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Sunday, May 17, 2026

The Obtain: Introducing the Creativity concern


How gamification took over the world

It’s a thought that happens to each video-game participant in some unspecified time in the future: What if the bizarre, hyper-focused state I enter when enjoying in digital worlds may someway be utilized to the true one?

Usually contemplated throughout particularly difficult or tedious duties in meatspace (writing essays, say, or doing all your taxes), it’s an eminently cheap query to ask. Life, in any case, is difficult. And whereas video video games are too, there’s one thing virtually magical about the way in which they’ll promote sustained bouts of superhuman focus and resolve.

For some, this phenomenon results in an curiosity in move states and immersion. For others, it’s merely a cause to play extra video games. For a handful of consultants, startup gurus, and recreation designers within the late 2000s, it grew to become the important thing to unlocking our true human potential. However as an alternative of liberating us, gamification turned out to be simply one other device for coercion, distraction, and management. Learn the total story.

—Bryan Gardiner

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