Ryan Haines / Android Authority
TL;DR
- New clues counsel Google could be planning to rename the Fitbit app to “Google Well being.”
- A brand and the “Google Well being Premium” branding have been noticed on Google’s personal web site.
- Fitbit’s iOS app has additionally been discovered utilizing the brand new branding whereas itemizing Google Well being Premium costs.
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In accordance with a tip obtained by 9to5Google, Google might rename the Fitbit app to “Google Well being.” It additionally seems to be like this rebranding will include a brand new brushstroke-style coronary heart brand that includes Google’s signature blue, inexperienced, yellow, and purple gradient colours.
This new brand and the “Google Well being Premium” title have been noticed in worldwide Google Retailer listings when including a Pixel Watch or Fitbit gadget to the cart. An Apple App Retailer itemizing for the Fitbit app was additionally noticed with the identical branding and pricing for the renamed subscription. Whereas the “In-app purchases” part mirrored the brand new title, the pricing proven there was the identical as the present $9.99 per 30 days or $79.99 annual Fitbit Premium membership.
Google seems to have since eliminated this brand and mentions of “Google Well being Premium” from its web site and the App Retailer. It’s doable the corporate pushed these adjustments stay prematurely or remains to be finalizing its rebranding technique behind the scenes.
What does appear more and more clear is the path Google is heading in. Whereas Fitbit branding is anticipated to stay round for {hardware}, just like the upcoming “Google Fitbit Air” health band, software program and providers could possibly be introduced beneath the Google umbrella, marking one of the seen adjustments but in Google’s gradual absorption of Fitbit.
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