Companies at the moment face distinctive challenges, whether or not it’s with hybrid cloud, AI, information analytics, or the entire above. Delivering options that may tackle these challenges successfully requires a strong ecosystem of partnerships. On the heart of this essential ecosystem is the associate advertising and marketing group at Cloudera, who work tirelessly in pursuit of excellence for patrons—and in consequence, we’re proud to share that six of our very personal Clouderans have been acknowledged by CRN as a part of this yr’s Girls of the Channel. Every of those girls play an integral position in fostering Cloudera’s associate ecosystem and delivering on essentially the most urgent buyer wants.
Yearly, CRN publishes its Girls of the Channel challenge to honor feminine executives for his or her accomplishments in the course of the earlier yr, in addition to the far-reaching impression these girls have on the broader know-how business. Winners of this award are girls who’ve performed a outstanding position within the IT channel ecosystem with both a channel group, options supplier, or distributor.
Let’s have a good time Cloudera’s personal Girls of the Channel and be taught a bit extra in regards to the winners.
Natascha Lee, Head of International Companion & Alliance Advertising and marketing – Natascha—a six-time winner of the Girls of the Channel awards—boasts over 20 years of channel advertising and marketing expertise throughout a number of B2B know-how corporations, together with her time right here at Cloudera. In her place, Natascha has led the transformation of Cloudera’s already high-performing International Companion & Alliance Advertising and marketing group, weaving collectively the artwork and science of promoting to drive demand. She and her group’s work has been instrumental in aggressively pursuing income objectives and rising market share, in addition to has immediately contributed to main progress inside the associate advertising and marketing program. Throughout her time with Cloudera, Natascha has helped facilitate main associate integrations with organizations like NVIDIA, amongst others, as the corporate continues to strengthen its choices.
Valaretha Brown, Senior Companion Advertising and marketing Supervisor – Valaretha has delivered impactful outcomes and progress alternatives by way of her work executing artistic strategic advertising and marketing packages at Cloudera. A 3-time winner of the Girls of the Channel awards, Valaretha repeatedly aligns with trusted advisor associate contacts to ship progressive demand-generation packages. Valaretha works collaboratively with advanced, extremely matrixed associate organizations to uncover strategic initiatives that make an instantaneous impression. As part of that position, Valaretha has been on the coronary heart of incorporating companions in marketing-wide packages, driving vital new leads, and delivering cobranded, impactful content material for joint campaigns.
Lan Chu, Senior Companion Advertising and marketing Supervisor – As Senior Advertising and marketing Supervisor in Companion Advertising and marketing at Cloudera, Lan leverages her greater than 20 years of experience in advertising and marketing technique and demand era to work carefully with cross-functional groups, companions, and distributors to ship channel-focused advertising and marketing packages that amplify gross sales and drive enterprise success for Cloudera’s whole associate ecosystem. Actually, you possibly can be taught extra about Lan and her work with the associate advertising and marketing group right here. Being named as a Girls of the Channel recipient is a mirrored image of Lan’s dedication to elevating associate advertising and marketing packages at Cloudera and her deep understanding of what the wants of shoppers actually are.
Naomi Gravelding,Companion Advertising and marketing Supervisor – As a veteran of software program startups, Naomi has a deep understanding of the house and the skillset to quickly react to modifications available in the market. Her work has helped to increase associate advertising and marketing communications initiatives and fold in new and improved methods and processes to spice up consciousness of Cloudera’s associate ecosystem and prolong the corporate’s attain with present and potential companions. Naomi constructed Cloudera’s first LinkedIn Companion Showcase web page, which permits companions to have interaction immediately with the broader associate ecosystem. By means of her efforts to develop the associate advertising and marketing program, Naomi has helped enhance attain amongst companions and prospects and set up clear pointers for efficient digital communications.
Janet O’Sullivan, Senior Companion Advertising and marketing Supervisor – Janet’s dynamic and far-reaching position managing companions throughout 4 continents has had a major impression in fostering progress, growing a powerful associate ecosystem, and producing vital ROI, all in service of delivering on clients’ most necessary wants. Her efforts have been extremely profitable, producing a 50% progress of the associate pipeline in her area collaborating with companions and inner stakeholders on greater than 80 actions. These campaigns ranged from a few of the largest business occasions to smaller, rather more targeted, account-based advertising and marketing (ABM) actions. She has additionally performed a vital position in driving the associate advertising and marketing group’s advertising and marketing improvement funds inside the associate ecosystem.
Caitriona Snell, Senior Supervisor, AI/ISV Companion Advertising and marketing and Advertising and marketing Operations – Caitriona is one other integral member of Cloudera’s associate advertising and marketing group, driving operational excellence and managing long-term tasks that enhance world income alternatives within the channel. Caitriona has established herself as a pacesetter and even acts as an issue skilled on advertising and marketing initiatives for different groups. As a winner of Girls of the Channel, she is being acknowledged for her position in piloting a lead distribution program throughout a number of geographies that may in the end result in vital deal registrations and an enormous variety of new alternatives. She has additionally performed an necessary position in connecting Cloudera know-how and options to broader environmental, social, and governance (ESG) reporting wants—a facet that has grow to be more and more necessary for patrons and, likewise, necessary for channel companions to assist tackle.
Be taught extra how Cloudera’s associate ecosystem can help your hybrid cloud journey.