Samsung Electronics, a Worldwide Olympic and Paralympic Associate, is bringing the spirit of the Olympic and Paralympic Winter Video games Milano Cortina 2026 into on a regular basis life by a city-wide out-of-home promoting in Milan.
As a part of Samsung’s world “Open all the time wins” marketing campaign,1 the takeover transforms streets, squares and transit hubs right into a residing canvas — inserting the vitality and anticipation of the upcoming Olympic and Paralympic Winter Video games immediately into the rhythm of metropolis life.
That includes Workforce Samsung Galaxy athlete ambassadors, the visuals have fun the drive, resilience and openness on the coronary heart of the Olympic and Paralympic Winter Video games. The collection highlights Italian athletes Jacopo Luchini (Para Snowboard), Flora Tabanelli and Miro Tabanelli (Freestyle Snowboarding), and Ian Matteoli (Snowboard), having fun with their valuable moments on their Olympic journey with selfies captured on the Galaxy Z Flip7.
Working throughout ten key places together with Duomo di Milano, Pirelli 39, San Babila and Corso Como, the out-of-home promoting brings the joy of winter sports activities past competitors venues and into the center of the host metropolis. The promoting marketing campaign runs from February 1 to February 28, with choose places together with San Babila – Durini till March 15 and Duomo di Milano till March 31.
As Milano Cortina 2026 approaches, Samsung continues to pair its “Open all the time wins” message with native expression — opening up moments that matter and bringing folks nearer to the joy of the Video games.
Places for the out-of-the dwelling promoting:
- Duomo di Milano
- Bastioni di Porta Venezia
- Corso Como – Porta Garibaldi
- Pirelli 39
- Cadorna – Through Carducci – San Nicolao
- Through San Paolo
- Corso Venezia – Through Senato
- San Babila – Durini
- Largo La Foppa
- Palazzo Odeon