Samsung Electronics at the moment introduced that it’ll boldly break free from the standard exhibition framework and current a brand new exhibition paradigm with The First Take a look at CES 2026, the world’s largest client electronics present, to be held in Las Vegas, Nevada on Jan. 6–9.
For The First Look, the corporate is shifting from working a public sales space throughout the Las Vegas Conference Middle (LVCC) to establishing a standalone exhibition corridor at The Wynn Las Vegas. There, Samsung will curate an expertise that adopts strategies utilized in artwork galleries and museums to unveil its new merchandise and applied sciences.
To this finish, the corporate has constructed its exhibition area, the Samsung Exhibition Zone, on an industry-leading scale, enabling all actions — product exhibitions, shows, occasions, know-how boards and consultations with key shoppers and companions — to be performed organically in a single built-in location. The Exhibition Zone displays Samsung’s robust dedication to reworking the exhibition paradigm past a easy change of venue, towards an strategy centered across the buyer expertise.
Past Easy Lineups: Experiencing the Essence of AI in a Properly-Curated House
At CES 2026, Samsung will current its unified AI strategy for its System eXperience (DX) Division and articulate the corporate’s general enterprise route. It’s due to this bold imaginative and prescient that the corporate has chosen to determine an industry-leading, large-scale premium standalone exhibition area at The Wynn. There, Samsung can have no limitations when showcasing its industry-leading improvements and can be capable to absolutely convey its general AI technique and imaginative and prescient — and the real-life worth it might convey to shoppers.
The First Look occasion has been designed to reveal how Samsung’s know-how transforms lives, shifting past solely showcasing new product options. To understand a completely immersive surroundings, the exhibition will present minimized congestion and enhanced programming for a deeper, extra significant customer expertise.
A Grand Showcase of Samsung AI on the Business’s Largest House
By fastidiously curated storytelling, Samsung’s Exhibition Zone has been designed to permit guests to intuitively have interaction with Samsung’s AI innovation, present key applied sciences and future route. Below the theme of “Your Companion to AI Residing,” the exhibition showcases how Samsung has extensively utilized AI applied sciences not solely throughout all its product classes — together with cell, dwelling home equipment and shows — but additionally the features and companies that join them. Guests will be capable to expertise these differentiated AI capabilities, which supply seamless, always-on connectivity anytime and anyplace. This hyper-connected ecosystem, the place software program and AI work collectively to beat the conventional limits of {hardware}, is one thing that solely Samsung can ship.
New Tech Boards Highlight Latest Business Developments and Applied sciences
At CES 2026, Samsung will even host a collection of Tech Discussion board panel discussions devoted to exploring the newest {industry} developments and future applied sciences. The panels shall be held over two days on Jan. 5–6 (native time), and can consist of 4 periods centered on AI, dwelling home equipment, companies and design.
Every session will function each Samsung consultants and members from associate firms, academia, media and the analyst group, who will have interaction in in-depth discussions on {industry} developments — in addition to new applied sciences and the way forward for the {industry}.
To be taught extra about The First Look, go to Samsung Newsroom’s CES 2026 touchdown web page.