Firm acknowledged for creating groundbreaking campaigns that mix know-how and storytelling to ship significant experiences for customers
Samsung Electronics at present introduced that it has been honored because the 2025 Advertiser of the Yr by Spikes Asia, the oldest and most prestigious award for creativity and advertising and marketing effectiveness within the APAC area.
This recognition highlights Samsung’s continued dedication to fixing challenges for customers with revolutionary and impactful know-how options, which is delivered to life by means of pioneering campaigns and forward-thinking initiatives that join with audiences in significant methods. The win marks Samsung Electronics’ second time receiving Advertiser of the Yr at Spikes Asia, with the primary awarded in 2017.
“We’re extraordinarily honored to obtain this prestigious award. As an organization with deeply rooted beliefs in openness, we try to replicate this ethos in every little thing we do. This recognition is very significant as we proceed to develop our openness storytelling by means of revolutionary applied sciences and advertising and marketing experiences that make a constructive impression on each folks and the trade as a complete,” mentioned Stephanie Choi, EVP & Head of Advertising, Cell eXperience Enterprise, Samsung Electronics. “By mixing know-how and storytelling to create deeper connections with customers, we now have labored alongside our wonderful company companions to carry our model values to life in thrilling methods – participating, inspiring and redefining what’s attainable in promoting. We’re thrilled our efforts have been acknowledged and stay dedicated to delivering much more impactful experiences to our audiences.”
Constantly delivering groundbreaking inventive campaigns over time, Samsung stays one of the awarded firms at Spikes Asia. Taking dwelling 4 awards throughout a number of classes in 2024 at Spikes Asia, the “Strive Galaxy Fold” marketing campaign revolutionized the best way customers have interaction with foldable know-how. By permitting customers to sync two telephones aspect by aspect, the marketing campaign supplied curious customers with a hands-on expertise of the Galaxy Z Fold’s expansive show and intuitive interface optimized for seamless multitasking. Taking dwelling a Gold Spike and Silver Spike in Model Expertise & Activation, a Digital Craft Silver Spike and a Direct Bronze Spike, this revolutionary marketing campaign bolstered the model values of Galaxy and actually resonated with customers to create stronger consideration of foldable smartphones transferring ahead.
Samsung’s “Flipvertising” marketing campaign – which garnered the Grand Prix in each the Inventive Knowledge and Direct classes in 2023 – emphasised the model’s ongoing dedication to excellence in inventive promoting. The marketing campaign took a singular strategy to achieve audiences by enabling them to take possession of their very own search expertise. By flipping conventional promoting ideas on their head, Samsung empowered its Gen Z viewers to find an natural, rewarding journey with the Galaxy Z Flip4, demonstrating Samsung’s experience in delivering charming but genuine campaigns.
“Samsung’s groundbreaking work in mixing know-how with creativity continues to push the boundaries of what’s attainable in advertising and marketing. Its potential to attach with audiences in such a significant approach displays the way forward for the trade, and we’re proud to recognise it because the 2025 Advertiser of the Yr,” mentioned Simon Cook dinner, CEO, LIONS and Spikes Asia. “Its achievements encourage entrepreneurs globally, and this award acknowledges the unimaginable impression its campaigns have made throughout APAC and past.”
The Advertiser of the Yr Award will probably be offered to Stephanie Choi, EVP & Head of Advertising, Cell Expertise Enterprise, Samsung Electronics on the 2025 Spikes Asia Awards ceremony which can happen on the Swissôtel The Stamford in Singapore on Thursday, April 24, 2025.