Samsung Electronics, a Worldwide Olympic and Paralympic Associate, right now outlined the way it will assist make the Olympic and Paralympic Winter Video games Milano Cortina 2026 extra linked by integrating cell innovation and Galaxy AI throughout the Video games-time experiences.
As the best way individuals expertise the Olympic and Paralympic Video games continues to evolve past a single venue or broadcast second, this shift is much more pronounced at Milano Cortina 2026 — formed by geography, distance and a number of host areas. At this 12 months’s XXV Olympic Winter Video games Milano Cortina 2026, Samsung’s position focuses on bridging these gaps, utilizing know-how to make Milano Cortina 2026 moments really feel nearer and extra linked for athletes, followers and the broader Olympic Video games group by way of applied sciences embedded throughout Video games-time operations, together with:
- Delivering dynamic views with Opening Ceremony stay broadcast integration: With help from the Olympic Broadcasting Companies (OBS), Galaxy S25 Extremely gadgets shall be embedded throughout the Opening Ceremony to seize dynamic views alongside established broadcast cameras, increasing protection, whereas absolutely complementing manufacturing workflows.
- Enabling seamless on-site communication for volunteers: A choose group of volunteers shall be outfitted with Galaxy gadgets that includes Interpreter,1 powered by Galaxy AI,2 to speak with athletes, officers and guests with ease. With translations processed straight on gadget, the expertise stays quick and dependable throughout Milano Cortina 2026’s various and distributed environments.
- Supporting officiating and competitors monitoring for truthful play: Samsung displays shall be deployed throughout Quick-Observe Pace Skating disciplines, offering high-quality shows to help operational wants.
- Preserving fan gadgets powered with Galaxy Charging Stations: Samsung will assist individuals preserve their gadgets powered all through lengthy competitors and occasion days, enabling them to remain linked all through the Olympic and Paralympic Winter Video games.
- Connecting athletes, media and companions by way of storytelling at Samsung Home: Samsung will host a devoted hub, the place individuals can come collectively to expertise Samsung’s Olympic Video games know-how innovation story and share moments, views and conversations as a part of the rhythm of the Video games.
“On the coronary heart of Samsung’s position at Milano Cortina 2026 is a transparent ambition: to attach athletes and followers in each second, and assist remind everybody that the Olympic Video games are, above all, about individuals,” mentioned Stephanie Choi, EVP and Head of Cellular Advertising Middle, Cellular eXperience (MX) Enterprise at Samsung Electronics. “As the best way audiences watch, share and expertise the Olympic and Paralympic Video games continues to vary, cell know-how performs an more and more vital position in serving to athletes, followers and communities keep linked — and get nearer to the motion, the emotion and one another.”
Opening Ceremony Dwell Broadcast Integration to Ship Dynamic Views
To help the Opening Ceremony expertise, Galaxy gadgets shall be built-in all through the stay broadcast manufacturing surroundings, enabled by the portability, superior digicam high quality and 5G connectivity of Galaxy S25 Extremely. Positioned alongside established broadcast cameras, the smartphones have been put in throughout dynamic areas — together with jibs above the sector and stadium stands, in addition to athlete entrance tunnels — capturing immersive, on-site views wirelessly and in real-time with out disrupting established broadcast workflows.
Past the gadgets themselves, Samsung is working carefully with the Worldwide Olympic Committee (IOC) and Olympic Broadcast Companies (OBS) to assist guarantee Galaxy-based seize integrates seamlessly into the general stay broadcast surroundings.
Set inside San Siro Stadium, the Opening Ceremony of Milano Cortina 2026 will welcome greater than 75,000 spectators on Feb. 6, as over 3,500 athletes from over 90 international locations enter the stadium to mark the official opening of the Olympic Winter Video games. By working carefully with OBS to ship an enhanced view of the Opening Ceremony with Galaxy, Samsung will assist join spectators within the stands with tens of millions extra sharing this historic second throughout screens and areas world wide.
“The Olympic Video games are a celebration of human excellence and unity, bringing athletes and audiences collectively world wide,” mentioned Yiannis Exarchos, CEO of OBS. “The Opening Ceremony embodies that spirit, and thru our partnership with Samsung, we are able to seize dynamic views that complement our core broadcast protection. By embracing devoted cell storytelling and the best way tens of millions of followers expertise the Video games on their smartphones, we assist international viewers really feel nearer to the vitality and emotion of this historic second.”
Supporting Volunteers, Operations and the Video games-Time Expertise
Past the Opening Ceremony, Galaxy innovation is supporting the on a regular basis operations that assist Milano Cortina 2026 run easily throughout venues and host areas.
A choose group of volunteers throughout the Olympic Video games shall be outfitted with Galaxy gadgets that includes Interpreter, powered by Galaxy AI, to help pure communication between athletes, officers and guests throughout languages. With translation processed straight on gadget, Interpreter allows quick, intuitive conversations and helps volunteers deal with delivering a welcoming, human-centered Video games-time expertise.
“As we put together for probably the most geographically widespread Winter Olympics in historical past, the position of know-how shifts from a easy device to the very material holding our imaginative and prescient collectively,” mentioned Andrea Varnier, CEO of Milano Cortina 2026. “Samsung’s innovation is prime in bridging the distances between our venues, reworking the huge territory of Milano Cortina 2026 right into a single, unified enviornment. Their cutting-edge options do extra than simply help our operations; they redefine how the world perceives the spirit of the Video games, guaranteeing that human connection stays on the coronary heart of this digital evolution.”
As well as, Galaxy Charging Stations at stadiums throughout host cities will help spectators throughout lengthy occasion days, serving to to make sure these uncommon and significant Olympic and Paralympic Video games moments unfold easily on web site. This sensible help permits individuals to remain current and engaged throughout moments that come solely each 4 years.
Inside competitors venues, Samsung know-how will help officiating and operations. Samsung displays shall be deployed throughout Quick-Observe Pace Skating disciplines, offering high-quality shows to help operational wants.
Samsung Home: A Central Hub for Connection, Storytelling and Shared Experiences
Positioned in Milan’s historic Palazzo Serbelloni, Samsung Home gives a setting the place company can expertise Samsung’s Olympic Video games know-how innovation historical past — bringing collectively the legacy of Samsung’s improvements and the way they’re dropped at life on the bottom in Milan as a part of the rhythm of the Olympic Video games, reasonably than a standalone showcase.
All through Milano Cortina 2026, Samsung Home will host a curated program that encourages interplay and shared moments. Moments embrace Nationwide Olympic Committee nights, stay competitors viewings and shows of the Victory Profile portrait collection, creating alternatives for athletes, companions and media to return collectively and share views, and have fun the spirit of the Olympic and Paralympic Winter Video games. Complementing this environment, Samsung Home will even characteristic hospitality moments curated by Michelin-starred Italian chef Enrico Bartolini, including a way of native tradition and heat.
Samsung Home formally opens on Feb. 4 and can function all through the Olympic Winter Video games till Feb. 22. Samsung Home will reopen through the Paralympic Winter Video games from March 6 to fifteen. Throughout this era, Samsung Home will function as an invitation-only surroundings, making a devoted house for significant connection all through the Video games.
As Samsung seems to be forward to the longer term, Milano Cortina 2026 represents an vital chapter in a partnership outlined by innovation, athlete empowerment and the continuing evolution of how international audiences expertise the Olympic and Paralympic Video games. By its newest Galaxy know-how, Samsung continues to open up Olympic and Paralympic Winter Video games Milano Cortina 2026 — supporting athletes from preparation to the rostrum and bringing followers nearer to the vitality, creativity and emotion of the world’s most celebrated winter sporting occasion.