On February 26, Samsung Electronics hosted the #PlayGalaxy Cup: PUBG Cellular World Open in San Francisco, marking the kickoff of the 2026 #PlayGalaxy Cup annual league. The occasion drew sturdy curiosity from cellular esports followers worldwide and signaled the beginning of a brand new world aggressive season.
The #PlayGalaxy Cup is a worldwide match league highlighting the gaming efficiency of Galaxy gadgets. In 2026, the match expands right into a yearlong world esports league in collaboration with PUBG Cellular — shifting from standalone occasions to a full-season format.
The World Open served as a showcase match celebrating the league’s launch. Sunny, CouRage, NiceWigg and Octane of North American gaming group 100 Thieves competed alongside OfflineTV members TinaKitten, Yvonnie, Silly and Masayoshi. They have been joined by eight members of TeamGalaxy — a worldwide roster of influencers — forming a 16-player lineup of creators and rivals.
Gamers competed utilizing the brand new Galaxy S26 Extremely, demonstrating that immersive, high-performance esports gameplay on a cellular machine. Cheers erupted all through every spherical, reflecting the thrill contained in the venue.
Streamer Ludwig hosted the occasion, bringing stay interviews and onstage commentary all through the competitors. Between matches, he engaged in spontaneous conversations with gamers and interacted with followers in actual time, including to the competition environment.
The #PlayGalaxy Cup: PUBG Cellular World Open was livestreamed on Ludwig’s YouTube channel, drawing 16.77 million views and broad consideration from the gaming neighborhood. The published was additionally streamed on Samsung’s YouTube channel and co-streamed by creators together with Ashtax and Wynnsanity. The hybrid format — participating each on-site spectators and on-line viewers — underscored the league’s imaginative and prescient of a globally accessible cellular esports competitors.
Followers on the occasion rooted for his or her favourite groups. A big display at middle stage displayed easy, immersive gameplay on Galaxy S26 Extremely and a devoted expertise zone allowed guests to check the machine’s gaming efficiency.
Following the match, #PlayGalaxy Cup strikes into its full annual league schedule. Starting in Might, regional qualifiers might be held throughout Europe, Southeast Asia and Oceania, North America, India and South America. Further particulars might be shared by means of every area’s host streamer channels, and all matches might be livestreamed globally. Prime groups will advance to the World Last at Gamescom 2026 in Cologne, Germany — one of many world’s largest gaming occasions — to compete for the championship.
“The World Open marked a milestone with the launch of the inaugural 2026 #PlayGalaxy Cup league,” stated David Moon, Head of Influencer Advertising and marketing, Cellular eXperience (MX) Enterprise at Samsung Electronics. “We stay up for persevering with this journey with gaming followers all over the world.”