Nodwin Gaming, a gaming and esports division of India’s Nazara Applied sciences, has acquired AFK Gaming, a gaming and esports media firm.
Mumbai-based Nazara owns Nodwin Gaming, and now AFK Gaming will turn out to be a absolutely owned subsidiary of Nodwin Gaming.
This acquisition strengthens Nodwin Gaming’s esports associated content material manufacturing and distribution, and advertising and PR providers capabilities. These capabilities will improve Nodwin Gaming’s choices to manufacturers and publishers, making it a robust one-stop-shop for all esports and gaming associated advertising actions and thereby growing the share of pockets of promoting budgets for Nodwin Gaming.
The acquisition of 93% of the share capital of AFK Gaming can be a mixture of money and inventory swap of NODWIN Gaming shares for a whole consideration of INR 7.6 Crores.
Nodwin already owned the steadiness 7% of AFK beforehand. As a part of this transaction, the founders will turn out to be shareholders of Nodwin Gaming and be built-in into completely different verticals in the Nodwin Gaming ecosystem.
In 2017, Nodwin Gaming led AFK Gaming’s first spherical of funding as a strategic investor, serving to the founders flip their pastime into a enterprise. This acquisition completes the lifecycle of Nodwin’s strategic funding into the corporate, making AFK a 100% subsidiary on shut.
Based in 2012 by Nishant Patel, Rakesh Ramchandran and Siddharth Nayyar, AFK Gaming has been on the forefront of the Indian gaming and esports media trade for over a decade.
Aside from offering the most recent updates from the trade via its web site and its specifically curated gaming enterprise e-newsletter Pixel P&L, its company vertical, Max Stage, affords bespoke advertising providers to groups, event organizers, sport publishers and types trying to join with gaming and esports audiences.
This consists of marketing campaign administration, IP constructing, content material manufacturing, video enhancing, consultancy, social media advertising, influencer packages and public relations & communications as properly. Its clientele consists of manufacturers like Asus ROG, CyberPowerPC India, Krafton, Saudi Esports Federation, ESL Faceit Group, The Esports World Cup, Jio Video games, TVS and extra. Max Stage has labored intently with Nodwin Gaming for a majority of its IPs and white-label options.
Patel will be a part of the founders’ workplace to work on strategic initiatives throughout the Nodwin Group, whereas constructing out Pixel P&L as a media product inside the firm. Ramchandran can be a a part of the bigger Nodwin workforce, specializing in augmenting the corporate’s potential to construct tech led merchandise and Siddharth will proceed to move Max Stage, specializing in prime quality, price environment friendly, advertising and PR providers.