Match Group, the relationship app behemoth that owns Match, Tinder, OkCupid, and Hinge, says that it has invested $100 million in yet one more cellular service designed to deliver individuals collectively: a Grindr competitor referred to as Sniffies.
The web site for Sniffies sports activities numerous photos of males of their underwear. That tells you just about all you should know concerning the app, which is a self-proclaimed “cruising”— or hookup — matching service for homosexual males. The app contains what it calls a “real-time, absolutely interactive map of close by Cruisers and well-liked native cruising spots.”
“From the primary time I met the Sniffies workforce a yr in the past, it was clear that they had a deep understanding of their customers and a robust perspective on how its neighborhood really connects,” stated Spencer Rascoff, chief government officer of Match Group, in a press launch Monday.
Sniffies, based mostly in Seattle, has an estimated 3 million month-to-month energetic customers, Match says. The corporate will proceed to function independently, with Match Group aiding the workforce’s “imaginative and prescient and development,” it stated.
Match Group has struggled lately as Individuals have suffered from relationship app burnout and have regularly expressed a want to satisfy lovers the old school means — like bumping into one another at a bookstore or asking a lovely individual for his or her cellphone quantity. In February, Match Group beat its This autumn estimates however reported declining person development at flagship apps like Tinder.