Key product updates from the 2024 Google for Video games Developer Summit

Posted by Aurash Mahbod – Common Supervisor, Video games on Google Play

We’re on a mission to make Google Play the very best vacation spot for gaming, and your wonderful video games are what make it attainable. That’s why we’re investing in instruments that empower you to realize extra by rising consumer engagement, accelerating your small business development, and maximizing your attain.

Immediately, we shared extra particulars about these investments on the Google for Video games Developer Summit. Take a look at the Keynote session on demand, or preserve studying for key product updates from the summit.

Extra methods to extend consumer engagement

We all know that id, progress, and achievements are necessary to avid gamers. With Play Video games Companies (PGS), avid gamers can change between units and leap again into gameplay immediately, on any gadget linked with PGS¹. Based mostly in your suggestions, we’ve made it simpler so that you can combine PGS and supply extra related experiences on your customers:

• No database adjustments are required to combine PGS, and also you now not have to retailer the affiliation between in-game accounts and PGS profiles.

• You can begin routinely syncing your customers’ sign up info through PGS, together with these and not using a profile, making certain their progress is obtainable to be synced once they change to a brand new gadget².

• All through this 12 months, we’re rolling out extra methods so that you can create participating in-game content material by achievement stage or sport progress. For instance, it is possible for you to to create Quests inside your sport to problem gamers whereas unlocking rewards utilizing Play Factors.

To begin creating these participating experiences inside your sport, combine PGS at the moment — and keep tuned for extra capabilities coming quickly.

We’ve additionally been working to tailor our retailer expertise to raised interact customers who’ve already put in your sport. Beginning at the moment, we’re rolling out enhancements to retailer listings to extra prominently show your sport updates, new content material, and promotions immediately inside Play³. Your retailer itemizing web page will supply related content material to maintain your viewers engaged together with your sport, together with your newest YouTube movies, AI-generated FAQs, and extra.

These enhancements are at the moment restricted to English language customers and to pick titles which can be a part of the early entry program. When you’re enthusiastic about testing the improved retailer itemizing on your sport and serving to form this function together with your suggestions, you possibly can specific curiosity right here.

Expanded packages to speed up development

We’re additionally increasing our hottest packages that can assist you speed up your small business development.

• With over 220M members, Google Play Factors is without doubt one of the largest loyalty packages on the earth. Obtainable in over 35 markets and overlaying the overwhelming majority of purchase-ready, lively spenders, Play Factors helps you keep customers and attain new ones. This 12 months, we’re excited to announce that we’ll be launching Google Play Factors in Brazil.

• Play Factors now affords the flexibility to set restricted portions for unique in-game affords, constructing pleasure and boosting participation round restricted offers. These affords have been extremely efficient at reaching paying customers and driving repeat purchases.

• Google Play Cross, which has grown over 120% in subscriptions over the previous 12 months, is increasing to incorporate in-game affords from in style video games. We’re launching in-game affords in 21 markets together with Japan, and launching Play Cross in Korea later this 12 months.

New methods to maximise attain

Lastly, that can assist you attain extra customers together with your video games, we’re making it simpler to scale and develop your multi-platform video games throughout cell, tablets, Chromebooks, and Home windows PCs⁵.

• We’re additionally making consumer acquisition campaigns simpler and extra useful for PC video games. Now you can use the Play Set up Referrer API for Google Play Video games to realize closed-loop advertising and marketing on PC, passing marketing campaign or click on info into your sport so you possibly can optimize advertising and marketing campaigns throughout advert networks, social, and different channels.

For extra information from the Google for Video games Developer Summit, take a look at g.co/gamedevsummit. You can even join with us at GDC in San Francisco. We’ll be internet hosting a full day of classes on March 19 and per week of hands-on product expertise on the Moscone Middle, West Corridor, Stage 2 Foyer from March 18 to March 22.

As at all times, thanks for partnering with us to convey wonderful video games to gamers all over the place.

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¹Topic to sport availability and PC compatibility.

²This function requires PGS SDK V2 integration. Builders can save sign-in info to PGS for customers, however solely retrieve this as soon as the consumer has arrange a profile.

³Function availability restricted to English language customers and choose titles which can be a part of the early entry program.

⁴Google inner knowledge. New purchaser refers to customers who made a purchase order throughout this pilot experiment after making no buy for the previous 50 days.

⁵Home windows is a trademark of the Microsoft group of corporations.

⁶Google inner knowledge.