Apple is aiming for the upcoming iPhone 18 Professional and iPhone 18 Professional Max to have the identical beginning costs because the iPhone 17 Professional and iPhone 17 Professional Max, in response to Jeff Pu, an fairness analyst with funding agency GF Securities.
In a analysis observe right this moment, obtained by MacRumors, Pu mentioned his agency’s current “provide chain analysis” signifies that Apple is targeted on “value administration,” in an try to maintain the beginning costs of the iPhone 18 Professional fashions both “unchanged” or at a “related stage” in comparison with the iPhone 17 Professional fashions.
Within the U.S., the iPhone 17 Professional begins at $1,099 and the iPhone 17 Professional Max begins at $1,199.
For instance, Pu believes that Apple has been negotiating with Samsung and SK Hynix to attain comparatively “favorable” reminiscence chip offers, amid skyrocketing costs for DRAM and NAND storage. He additionally expects Apple to seek out methods to decrease the prices of another core iPhone parts, together with the show and cameras.
One other analyst, Ming-Chi Kuo, additionally mentioned that Apple’s plan for the iPhone 18 Professional fashions was to “keep away from elevating costs as a lot as attainable.” He predicted that Apple would no less than maintain beginning costs “flat” in comparison with the iPhone 17 Professional fashions.
Apple is anticipated to unveil the iPhone 18 Professional fashions in September.
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