
Posted by Scarlett Asuncion – Product Advertising and marketing Supervisor
Indie recreation builders Geoffrey Mugford and Samuli Pietikainen first related on-line by means of their shared ardour for recreation design, earlier than becoming a member of forces to create their very own studio No Devs. On the lookout for methods to develop as a group, they entered the Quickplay Sport Jam hosted by Latinx in Gaming in partnership with Google Play. The 6-week competitors, open to anybody globally, challenged individuals to generate a recreation concept across the theme of ‘custom’. The duo turned certainly one of 4 winners to obtain a share of $80,000 to deliver their recreation jam idea to life and launch it on Google Play.
Their profitable recreation concept, Pilkki, has simply launched in early entry. It presents gamers a fascinating claymation ice fishing journey set in a serene ambiance that celebrates Finnish tradition. Intrigued by the sport’s origins and distinctive gameplay, we chatted with one-half of No Devs, Geoffrey. He shares how his multicultural heritage and Samuli’s Finnish background impressed their recreation design, the teachings they’ve discovered to this point and their studio’s future plans.

Inform us about your journey as a group and why you entered the Quickplay Sport Jam.
We began making video games collectively in Might 2022. We talked about it for a yr, however hadn’t taken the plunge, so a recreation jam was the right means of kickstarting our inventive partnership. Our first recreation jam was a hit so we determined to take it additional and search for extra recreation jam alternatives. As indie builders, balancing private tasks with monetary stability is hard. Successful a prize in a recreation jam presents an opportunity to prototype an concept and probably safe early funding for it. This recreation jam provided that chance while additionally selling cultural range. Due to Samuli’s background, we have been eager to make a recreation that embodies the Finnish mindset.
What impressed the creation of Pilkki and the way did you form the sport to supply a singular cultural expertise like ice fishing?
At first, we struggled with the sport jam’s theme of ‘custom.’ We have been initially eager to make a standard ‘Day of the Useless’ impressed recreation, however realized it did not resonate sufficient with us after a few makes an attempt, so we shifted gears. Coming from a multicultural background, we considered mixing cultures quite than a give attention to one. We thought of creating new traditions utilizing deck builder or city-builder codecs however discovered them too bold given the timeframe. We ultimately turned our focus to Finland and its quirky traditions. A few of them, like eukonkanto (wife-carrying races) and tinanvalanta (tin melting in a sauna ladle) caught our consideration, however we in the end settled on ice fishing – a easy, distinctive and really Finnish exercise that would go well with cellular gaming. The problem was innovating on it – we reimagined it as a physics-driven puzzle recreation the place the participant would management the hook as a pendulum, and that is how Pilkki got here to be.

Are you able to spotlight a few of the learnings and changes you made alongside the best way?
We solely had 6 weeks to make the sport, and had already spent 2 of them brainstorming. After we settled on our recreation concept, we needed to be very cautious with scope and, generally, make fast selections with out the chance for play-testing. A few of these selections ended up being tremendous enjoyable for the gamers – others, not a lot. Fortunately we had a transparent division of obligations – I used to be on recreation design and programming, Samuli on artwork, audio and recreation really feel – so we may work easily in parallel and meet milestones effectively.
The win situation was a difficult side to determine throughout growth. We needed a peaceful and reflective expertise, just like a real-life analogue, so we averted rating methods and timers. With time working out to finish the sport, we have been unable to discover different choices. Because of this, our recreation jam entry ended up being a race towards time to catch as many fish as doable. After the sport jam ended, we revisited this and turned in the direction of a extra tranquil ambiance, the place the development was pushed by puzzles quite than scores.
How did the funding from the Quickplay Sport Jam in partnership with Google Play contribute to the event of Pilkki past its preliminary prototype stage?
Pilkki is far bigger in scope than something we have tried earlier than. With out funding, we might have probably left it in its prototype stage with out exploring the idea additional. The Quickplay Sport Jam allowed us to acknowledge the potential within the concept, and dedicate ourselves to turning it into the stress-free fishing expertise it has develop into.
With the funding, we have been in a position to dedicate 3 months full-time to the design and growth of Pilkki. We have been in a position to take a step again and actually put some thought into how we might construct a recreation that may proceed rising post-release. On prime of that, Samuli experimented with a number of kinds and multi-media artwork – that is how he developed the gorgeous claymation visuals which have develop into our distinctive promoting level.
Are you enthusiastic about your future as a brand new indie recreation studio?
Sure, for positive! We love creating enjoyable and modern experiences for folks, and we’ve each been dreaming about engaged on our personal video games full time. It is a lengthy highway forward, however we’re excited to maintain the momentum. For now, we’re actively engaged on Pilkki and aiming to launch a significant recreation replace in 2024. We’re desirous to see the response from our gamers.
Having our recreation on Google Play offers us entry to new markets worldwide. We will not wait to see how the sport grows and attracts new gamers, and the way it introduces them to our quirky tackle Finnish tradition.

