Posted by Robbie McLachlan – Developer Advertising
In our newest #WeArePlay movie, which celebrates the individuals behind apps and video games on Google Play, we meet Clément, the founding father of Think about Video games. His recreation, My Pretty Planet, turns informal cell gaming into tangible environmental motion, planting actual timber and supporting reforestation tasks worldwide. Uncover the inspiration behind My Pretty Planet and the impression it’s had to this point.
What impressed you to mix gaming with optimistic environmental impression?
I’ve at all times liked gaming and believed in expertise’s potential to sort out environmental challenges. But it surely was my time working with an NGO in Madagascar, the place I witnessed firsthand the devastating results of environmental modifications that actually sparked my mission. Combining gaming and sustainability simply made sense. Billions of individuals play video games, so why not harness that leisure to create real-world impression? Up to now, the outcomes communicate for themselves: we have constructed an engaged international group dedicated to defending the setting.
How do gamers in My Pretty Planet make real-world variations by means of the sport?
With My Pretty Planet, planting a tree within the recreation means planting an actual tree on this planet. Our group has already planted over 360,000 timber by means of partnerships with NGOs like Graines de Vie in Madagascar, Kenya, and France. We have additionally supported ocean-cleaning, bee-protection, and drone reforestation tasks.
Balancing enjoyable with impression was key. Gamers wouldn’t keep only for the mission, so we targeted on making a genuinely enjoyable match-3 type recreation. As soon as gameplay was sturdy, we made real-world actions like tree planting core rewards within the recreation, serving to gamers really feel naturally related to their impression. Our aim is to continue to grow this mannequin to guard biodiversity and combat local weather change.
Are you able to inform us about your drone-led reforestation challenge in France?
Our newest initiative entails utilizing drones to reforest areas severely impacted by insect infestations and different environmental points. We’re dropping over a million specially-coated seeds by drone, which is a very new and environment friendly means of reforesting massive areas. It’s thrilling as a result of if this pilot succeeds, it could possibly be replicated worldwide, considerably boosting international reforestation efforts.
How has Google Play helped your journey?
Google Play has been essential for My Pretty Planet – it is our major distribution channel, with about 70% of our gamers coming by means of the platform. It makes it extremely straightforward and handy for anybody to obtain and begin taking part in instantly. which is crucial for participating a worldwide group. Plus, from a developer’s standpoint, the flexibleness, responsiveness, and highly effective testing instruments Google Play offers have made launching and scaling our recreation quicker and smoother, permitting us to focus much more on our environmental impression.
What’s subsequent for My Pretty Planet?
Proper now, we’re targeted on increasing the sport expertise by including extra participating ranges, and introducing thrilling new options like integrating our eco-friendly cryptocurrency, My Pretty Coin, into gameplay. Following the success of our first drone-led reforestation challenge in France, our subsequent step is monitoring its impression and increasing this strategy to different areas. In the end, we intention to construct the world’s largest gaming group devoted to defending the setting, empowering thousands and thousands to make a distinction whereas having fun with the sport.
Uncover different inspiring app and recreation founders featured in #WeArePlay.