It’s no secret that Google pays Apple some huge cash to be the default search engine for the Safari net browser on iOS and macOS. In 2021, the corporate paid $15 billion to maintain Google because the default search engine on Apple platforms. Now a report has simply revealed how a lot Google has spent to maintain the deal getting into 2022.
Google paid Apple $20 billion in 2022
Based on Bloomberg, Google paid Apple round $20 billion in 2022 to maintain its search engine because the default in Safari. The quantity was revealed by way of paperwork within the U.S. Division of Justice’s antitrust lawsuit towards Google.
The deal between Google and Apple is likely one of the fundamental targets of the lawsuit, because the DOJ believes that Google has monopolized on-line searches with its energy.
The deal between the 2 firms was meant to be secret. Apple executives testified throughout a trial that Google pays “billions” for it, with out specifying a determine. A witness later revealed that Google pays Apple 36% of its internet marketing income. “The settlement with Apple is crucial of Google’s default offers,” says the report.
The deal between Apple and Google started in 2002, nevertheless it took some time earlier than the businesses determined to share income from search adverts. Earlier reviews have revealed that Microsoft has already tried to barter with Apple to make Bing the default search engine in Safari and even promote Bing to Apple.
As Apple is rumored to be in talks with Google to make use of Gemini in iOS 18, the Cupertino-based firm could quickly fork over much more money from Google.
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