Samsung facilities its imaginative and prescient on delivering a real AI companion throughout the Galaxy ecosystem, spotlighting the Galaxy S25 collection and lengthening its AI-driven experiences to the brand new A lineup, well being and residential experiences
Samsung highlights its newest developments in Galaxy AI and end-to-end software program options, empowering community operators to completely unlock the advantages of AI expertise
Samsung Electronics is about to redefine cellular AI experiences at Cellular World Congress 2025, going down at Fira Gran Through, Barcelona on March 3-6. Samsung’s Cellular eXperience (MX) and Networks companies will current their newest AI improvements, together with the following evolution of Galaxy AI1 and its software-centric networks.
Samsung’s imaginative and prescient to ship a real AI companion via superior cellular AI innovation will probably be on full show at MWC, from the Galaxy S25 collection to the brand new Galaxy A collection and its first XR headset, Venture Moohan. This contains an unique take a look at Galaxy S25 Edge, the slimmest Galaxy S collection machine ever, which advances Samsung’s legacy of pioneering cutting-edge {hardware} innovation. Guests can even be capable to discover how AI is shaping the way forward for well being and residential life, setting a brand new customary for clever, linked residing. These transformative AI developments are backed by Samsung’s core promise of uncompromising safety and privateness at each stage for its customers.
Experiencing the Full Potential of Galaxy S25
Main the paradigm shift of cellular AI telephones, the brand new Galaxy S25 collection transforms the best way folks get issues carried out, create and play. Past its AI developments, the Galaxy S25 collection additionally brings its state-of-the-art digicam capabilities and efficiency to the forefront, with hands-on experiences demonstrating the facility and pace that kind the muse of each Galaxy machine.
In an area highlighting how Galaxy S25 acts as an indispensable AI companion serving to to get duties carried out extra seamlessly, guests will get to see and expertise:
- Seamless expertise throughout apps:2 See how duties like discovering a restaurant on Google Maps and sharing particulars through Messages change into easy with a single voice command with Gemini — now accessible on Samsung, Google and choose third-party apps.
- Circle to Search3 with Google: Search your telephone display in additional useful and contextual methods like recognizing URLs and visiting a web site with a single gesture.
- Gemini Dwell:4 Use pure dialog for brainstorming, studying and rehearsing with real-time responses and assist for photographs, information and YouTube movies.
- Now Temporary:5 Try the customized content material snapshot based mostly on tailor-made insights, in addition to proactive suggestions via Now Bar6.
The expertise continues with Galaxy S25’s superior digicam expertise and introduces new methods to create, together with:
- Drawing Help7: Customers can take content material creation to the following stage with clever sketch refinement and enhancement.
- Gallery Search8: Pure language-based search makes it simpler than ever to seek out recollections in conditions.
- Filters: Distinctive portrait results and discover new filter choices, add a private contact to pictures taken in portrait mode.
The final zone, that includes new methods to play, will give guests a more in-depth take a look at:
- Snapdragon® 8 Elite for Galaxy: The custom-made chipset in collaboration with Qualcomm pushes its efficiency to the restrict, making certain high-speed gameplay, enhanced responsiveness and high-quality visuals for even essentially the most demanding titles.
Alongside the Galaxy S25 collection, guests can see Samsung’s final {hardware} innovation that includes essentially the most ultra-slim design but on Galaxy S25 Edge.
With its dedication to democratizing cellular AI experiences, Samsung will unveil the brand new Galaxy A collection, — together with the Galaxy A56 5G, A36 5G and A26 5G — which integrates Superior Intelligence, making the newest highly effective Galaxy AI expertise accessible to much more customers. The Galaxy A collection additionally takes the digicam expertise to a brand new stage with creator-focused instruments together with the fan-favorite Object Eraser. Increasing Samsung’s AI-driven improvements, the brand new A collection delivers dependable efficiency and long-term worth, supported by six OS upgrades and 6 years of safety updates for an ever-evolving, always-secure expertise that lasts.
Elevating On a regular basis Life With AI
Guests at MWC 2025 can even have the possibility to discover how Samsung is enhancing on a regular basis life at residence and bringing new ranges of management and perception into customers’ well being journey with clever, linked experiences.
In a zone all about new methods to remain wholesome, the forms of AI-driven each day well being insights at Galaxy S25 customers’ fingertips will probably be on show, together with Power Rating, Wellness Ideas and Sleep Insights. These options supply detailed and customized well being experiences that present a holistic view of the person’s well being standing all tailor-made to particular person well being knowledge and pursuits. With examples exhibiting seamless integration with linked apps like SmartThings and Samsung Meals, customers can see how Samsung is working to construct an end-to-end healthcare expertise that simplifies wellness for everybody.
The sales space can even deliver to life new AI-powered capabilities that permit customers to soundly and conveniently handle the house via device-to-device connectivity. Protected by Knox Matrix safety, Dwelling AI eventualities will showcase sensible residing with simple machine setup and management enabled by the SmartThings platform.
Slicing-Edge Innovation Constructed on a Robust Galaxy Basis
Safety is on the core of Samsung’s AI developments, making certain each expertise is constructed on person management, transparency and strong safety. In a zone for the Galaxy Basis, useful details about the Private Information Engine9 — which ensures customized knowledge generated on machine is protected against entry by apps aside from Galaxy AI and additional secured by Knox Vault10 — will probably be accessible.
Samsung will unveil its first Android XR headset, Venture Moohan, providing a glimpse into the way forward for AI-powered prolonged actuality. By integrating multimodal AI with superior XR capabilities, this ground-breaking machine marks a big step towards extra context-aware and customized experiences that improve on a regular basis life in extremely immersive methods.
Guests can discover these AI improvements first-hand at Samsung’s Galaxy Expertise Sales space in Fira Gran Through Corridor 3.
Realizing an Finish-to-Finish Software program Community, The place AI Unleashes Its Full Potential
Together with revolutionary cellular applied sciences, Samsung will current how it’s advancing next-generation networks with AI at a personal sales space. As a worldwide chief in virtualized and open networks, Samsung presents end-to-end software-based options to operators, empowering them to optimize their foundations to use AI in each layer of their networks.
Key highlights of the sales space embrace Samsung’s versatile virtualized RAN (vRAN) answer, its newest 5G radios and Samsung CognitiV Community Operations Suite (NOS), an, clever community automation answer. Various enterprise 5G use instances will probably be on show as effectively.
Samsung can even showcase its continued efforts in elevating software-based networks by leveraging its strong companion ecosystem, which spans servers, processors (CPUs, GPUs), cloud platforms, transport and extra. Moreover, guests on the sales space will see how Samsung CognitiV NOS can deliver higher advantages to telecom operators throughout lifecycle administration of its community from set up, operation to optimization. As a set of various AI-powered functions, this automation answer works as a key enabler to boosting efficiency, rising the power effectivity of the community in a extra clever method.
One of the eye-catching sections of the sales space is the personal 5G community zone. Samsung just lately collaborated with Hyundai to finish the trade’s first end-to-end Diminished Functionality (RedCap) trial over a personal 5G community. Utilizing Samsung’s superior personal 5G options, the businesses proved the potential of next-generation industrial personal 5G connectivity by enhancing the battery life and power effectivity of 5G IoT units.
This personal sales space11 will probably be situated in Fira Gran Through Corridor 2.
1 Samsung account login could also be required to make use of sure Galaxy AI options. Samsung doesn’t make any guarantees, assurances or ensures as to the accuracy, completeness or reliability of the output offered by AI options. Availability of Galaxy AI options might differ relying on the area/nation, OS/One UI model, machine mannequin, and telephone provider. Galaxy AI options will probably be offered without spending a dime till the top of 2025 on supported Samsung Galaxy units. Completely different phrases might apply for AI options offered by third events. Galaxy AI service could also be restricted for minors in sure areas with age restrictions over AI utilization.
2 Requires web connection and Google Account login. Service availability might differ by nation, language, machine mannequin. Works on suitable apps. Options might differ relying on subscription and outcomes might differ. Arrange could also be required for sure features or apps. Accuracy of outcomes isn’t assured.
3 Service availability might differ by nation, language, machine mannequin. Requires web connection. Customers might must replace Android and Google app to the newest model. Works on suitable apps and surfaces. Outcomes might differ relying on visible matches. Accuracy of outcomes isn’t assured.
4 Gemini Dwell function requires web connection and Google Account login. Service availability might differ by nation, language, machine mannequin. Options might differ relying on subscription and outcomes might differ. Suitable with sure options and sure accounts. Solely accessible to customers 18 years or older. Accuracy of outcomes isn’t assured.
5 Now Temporary function requires Samsung Account login. Service availability might differ by nation, language, machine mannequin, or apps. Some options might require a community connection.
6 Availability of features supported inside the apps might differ by nation. Some practical widgets might require a community connection and/or Samsung Account login.
7 Drawing help function requires a community connection and Samsung Account login. A visual watermark is overlaid on the picture output upon saving with a purpose to point out that the picture is generated by AI. The accuracy and reliability of the generated output isn’t assured.
8 Service availability might differ by language, area or provider. Presently supported languages embrace Korean, English, German, French, Italian, Spanish, Chinese language, Japanese, and Portuguese. Accuracy of outcomes isn’t assured.
9 The Private Information Engine features underneath the situation that the Private Information Intelligence menu is on. Analyzed knowledge will probably be deleted as soon as the Private Information Intelligence menu is turned off. Private Information Engine acknowledges choose languages and sure accents/dialects, together with however not restricted to Arabic, (Simplified) Chinese language, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Private Information Engine at the moment analyzes Samsung native functions.
10 Safety features or {hardware}/software program structure of Samsung Knox Vault on Samsung Galaxy A collection smartphones might differ from these on Samsung Galaxy flagship units together with S collection, Z collection, S FE collection smartphones and Tab S collection tablets launched from 2021 onwards. Availability of Samsung Knox Vault might differ relying on the machine mannequin.
11 Invitation Solely.