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Monday, May 18, 2026

Forward of Telephone (3a) launch, Carl Pei celebrates Nothing’s large wins



Telephone (2a). | Picture credit score – PhoneArena

Nothing, the brainchild of OnePlus co-founder Carl Pei, is gearing as much as unveil its subsequent mid-range lineup, the Telephone (3a), on March 4. Forward of the launch, Pei has highlighted the corporate’s achievements for 2024.

In 2024, Nothing managed to double its gross sales, crossing $1 billion in whole income and promoting over 7 million merchandise. However that is not the one spotlight – Nothing has additionally made important strides in India, the world’s second-largest market.

New analysis exhibits that Nothing was the fastest-growing model of 2024 there, boasting a formidable 577% YoY progress, fueled by the Telephone (2a) sequence and its CMF sub-brand. It is no shock that Carl Pei and his workforce are hyped for the upcoming Telephone (3a) launch.
Talking of which, rumors are swirling that this 12 months’s lineup will skip the Plus mannequin and as a substitute introduce a Telephone (3a) Professional alongside the bottom Telephone (3a). This may reportedly be Nothing’s first machine with three rear cameras, together with a telephoto lens. Truly, a leaked hands-on picture has already confirmed the presence of that third digital camera.

Nevertheless, Nothing is not simply targeted on the Telephone (3a); the corporate has larger plans for 2025, together with its first flagship smartphone and quite a lot of audio gear within the works. To make this formidable push a actuality, Nothing is reportedly seeking to increase $100 million.

On prime of that, we are able to additionally look ahead to contemporary releases from its CMF sub-brand, which focuses on budget-friendly telephones just like the CMF Telephone (1), providing strong worth for the worth.

Now, to get again to Nothing’s success final 12 months. You is perhaps Nothing’s 577% YoY progress and pondering, “Wow, that is unimaginable!” However earlier than we get too carried away, let’s put it merely – a 577% YoY progress sounds large, however it’s kind of simpler to tug off whenever you’re ranging from a smaller base. It is like a small, native espresso store out of the blue promoting tons of cups as a result of it was model new and had an enormous promotion. They may go from promoting 10 cups a day to 100, however that does not imply they’re as large as Starbucks, proper? So, whereas a 577% enhance sounds (and is) superior, it is extra about the start line – small manufacturers have extra room to develop shortly in comparison with large gamers like Apple or Samsung.



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