Press Launch
EE has at the moment unveiled an all-new and upgraded Rip-off Guard, its strongest and complete fraud safety service to this point.
Out there to EE pay month-to-month cellular clients for £2 a month on a 30-day rolling contract, the service builds on EE’s current Rip-off Guard providing and offers AI Triple-Lock Safety, Rip-off Assistant, Cell System Safety and Darkish Internet Monitoring to provide clients full peace of thoughts towards at the moment’s more and more refined rip-off panorama.
The launch comes as Cifas, the UK’s main fraud prevention service, has revealed that greater than 444,000 circumstances had been recorded to the Nationwide Fraud Database in 2025, the best quantity ever recorded in a single 12 months, and a 6% improve on 2024. The surge is extensively attributed to the rising use of AI by felony networks to generate convincing phishing emails, faux web sites, deepfake calls and focused SMS scams at unprecedented scale.
Because the UK’s finest community, EE launched Rip-off Guard to cellular clients in 2024. Since then, greater than 169 million rip-off and spam makes an attempt have been stopped by EE’s service – a testomony to its dedication to buyer safety. The brand new Rip-off Guard builds on that basis, elevating the bar not simply on EE’s personal capabilities however on what clients can anticipate from community suppliers extra broadly. Trying forward, EE expects the brand new service to forestall a minimum of twice as many scams over the following 12 months.
With a collection of AI-driven options designed to deal with the total spectrum of contemporary threats, it represents a major step ahead in serving to hold clients one step forward of more and more refined scams:
AI Triple-Lock Safety: three layers of AI defence, across the clock
On the coronary heart of the brand new Rip-off Guard is AI Triple-Lock Safety – a trio of cutting-edge digital security options powered by Norton’s Genie AI engine, constructed to maintain clients protected all day, on daily basis. This contains:
- Protected E mail: offering 24/7 proactive rip-off safety for e-mail inboxes, scanning and flagging suspicious messages so clients know if one thing is a rip-off earlier than they even open it.
- Protected SMS: utilizing superior AI to detect refined scams in textual content messages, giving clients real-time safety and peace of thoughts each time they test their messages.
- Protected Internet: harnessing AI to guard clients from scams whereas purchasing or searching on-line, blocking malicious websites earlier than they trigger hurt.
Rip-off Assistant and Name Labelling: real-time evaluation throughout each channel
New Rip-off Guard additionally introduces Rip-off Assistant, a software that enables clients to add screenshots of texts, emails, web sites, social media messages and even QR codes to obtain on the spot recommendation on whether or not they’re secure. Alongside this, Name Labelling delivers automated, network-level screening of each incoming name, giving clients the data they want earlier than they choose up.
Monitoring, safety and password administration: full digital safety
Social Media Monitoring and Darkish Internet Monitoring look ahead to suspicious exercise throughout a buyer’s on-line footprint, sending fast notifications to allow them to take motion at once. Cell System Safety offers real-time safety towards ransomware, viruses and different on-line threats, routinely blocking harmful attachments earlier than they will trigger harm. Moreover, Password Supervisor creates, shops and auto-fills sturdy, safe passwords, eradicating one of the vital widespread vulnerabilities in private on-line safety.
Malcolm Cubitt, Director of Product, Cell, EE, mentioned: “Fraud within the UK is at a document excessive, with AI making scams extra convincing and tougher to detect. As these threats evolve, we proceed to adapt because the UK’s finest community—consistently in search of new and progressive methods to guard and help our clients. This contains main business alliances, investing in network-level controls, and using a devoted staff of safety consultants. And now with our newly enhanced Rip-off Guard service, we’re offering clients with an excellent better degree of cyber safety safety.”
EE is dedicated to serving to clients take pleasure in the advantages of the digital world with confidence via sensible protections like Rip-off Guard. That is underpinned by BT Group’s function to attach for good and its wider work to assist folks with the digital expertise, instruments and help they should join, keep secure and succeed.
EE Rip-off Guard kinds a part of quite a few cyber safety options provided to BT Group, which collectively over the past 12 months (Jan-Dec 2025) noticed:
Blocked 1.6 billion makes an attempt to entry malicious domains
Stopped 200 million rip-off SMS messages
Blocked 61 million rip-off calls
Flagged an additional 175 million nuisance and fraud calls to maintain clients protected
The brand new Rip-off Guard is now accessible to all EE pay month-to-month cellular clients and might be accessible to buy as an add on.
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