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Wednesday, June 10, 2026

Constructing Tradition, One Dialog at a Time: Antoinette De Gee


Ask anybody within the Eindhoven workplace who they go to with a query, a problem or to be heard and the reply is sort of at all times the identical: Antoinette. Since becoming a member of Shapeways in 2013, she’s worn many hats however her mission has remained constant: to construct belief, hear, empathize and to make Shapeways a spot the place individuals genuinely wish to work.

Worldwide tradition

Antoinette joined Shapeways with assorted worldwide expertise — from France with Disney, Estée Lauder, Ralph Lauren, to a Dutch recruitment company — this selection made her a pure match. “I knew it was a really worldwide firm. And for me, worldwide is tremendous necessary as a result of I grew up outdoors of the Netherlands.”

She joined Shapeways as Workplace Supervisor and HR Help, the right function to construct consciousness of the entire group and uncover what they wanted for his or her continued success.

A pure shift into HR

Because the group grew and developed, so did Antoinette’s duty. “It felt pure to circulation into extra of an HR function. And the extra I did HR, the extra I liked working with individuals. I’m a really a lot a individuals particular person… and I prefer to suppose that I’m very empathetic. And I believe that’s one thing that individuals want a whole lot of.”

Antoinette’s transition from managing the workplace to main HR with a rising group additionally meant larger challenges. On this function she may assist form the expertise of everybody round her. “I believe HR needs to be an easy step for individuals to go to… I don’t like that model of HR the place it’s disconnected or deemed to be destructive, ‘my goodness, I’ve to go to HR!’ I don’t suppose that that’s an excellent reflection of the function. I would like our group to know I’m obtainable or will make myself obtainable for them in order that HR is built-in day-to-day within the enterprise”

Homecoming crowd

“Greater than 90% of our present staff have been with us earlier than 2024 which is a superb assertion in itself. With such good retention we are actually rising with new group members who’re serving to us construct on our steady foundations.”

Antoinette was one of many many who returned after Shapeways’ chapter and helped convey others again too. “Individuals have been just about ready, ‘can we come again and work for Shapeways?’ Each single individual that we’ve referred to as again just about got here dwelling and are nonetheless actually comfortable to be right here.” So what’s it that individuals have been returning to? “I believe the worldwide side of the tradition… the best way individuals talk… All people’s respectful to one another. And individuals are allowed to be themselves. We thrive on the number of experiences and outlooks that our group members convey.”

Two-way communication

Antoinette was in a position to ‘bridge the hole’ between the pre- and post-bankruptcy Shapeways, bringing learnings ahead to enhance the enterprise. “It’s necessary to know that you’ll be heard if you share your concepts.” She is pushed by dedication to attach and worth everybody’s contribution.

Antoinette stresses the significance of defining and sustaining transparency in communication: “If any individual goes to their supervisor and says ‘I’ve a very nice concept to arrange this technique’, and the supervisor’s like, ‘Yeah, good concept’ that’s solely half of the communication wanted to drive transparency. I encourage our group to ask what occurs subsequent? Who takes the subsequent step? What else do I have to know? And what actual transparency means is that if the lead thinks it seems like a good suggestion, however doesn’t suppose we’re prepared but, that’s communicated again and that the worker is aware of the place they stand. Being on the identical web page is essential to our shared success.”

“All people’s utilizing English just about as a second language and folks will be misunderstood”. I see this as a terrific alternative to grasp nice communication abilities as a group. Issues like clarification, recapping conferences, checking in on everybody’s expectations firstly to maintain tasks and groups on observe. These are the abilities we use to make sure nice communication is on the coronary heart of the enterprise.”

Supporting development from inside

Antoinette takes a proactive, private method to serving to colleagues develop. “I prefer to take the time to know our group members and their targets, past simply an ‘I’m advantageous!’ response. We guarantee that more often than not, individuals are self-directed and may use their initiative, but when they want it, the assist is at all times there.”

For Antoinette the success Shapeways has skilled in retaining group members begins with understanding every particular person within the group. “It’s actually necessary to determine the individuals who want a pat on their shoulder, … I encourage the managers to acknowledge people, have they appeared into who’s accomplished a very good job? Have they expressed the truth that they seen? I really like making these connections and serving to the group develop stronger.”

What does it take?

“We prefer to have people who find themselves passionate, who haven’t utilized simply to use to ‘a job’, however have utilized as a result of they actually wish to come and work for us.” Expertise issues, however it’s not every thing. “If we’re searching for any individual to work within the manufacturing facility, if that particular person is enthusiastic and says, ‘I believe 3D printing is wonderful and I might like to be a part of it!’ I’m already on this particular person due to their vitality.”

She additionally values curiosity and openness. “If any individual doesn’t ask me any questions in regards to the firm or hasn’t accomplished their analysis… It reveals that they’re probably not . We’ve a group of expert individuals, nice personalities and we’re all curious and engaged, that is the type of factor that stands out at an interview.”

Working collectively within the Eindhoven facility as a group is one other a part of what works so effectively in driving a contented tradition. “We should be right here, we should be shut to one another, we have to act rapidly, so we will transfer ahead and supply nice service and merchandise.”

Wanting forward

“What excites me is the truth that we’re specializing in what we’re greatest at, 3D printing. And I can’t wait to proceed our development and entice increasingly purchasers. I’m excited additionally to have new staff, new folks that we will get to know, and to develop.”

Antoinette helps form the corporate’s values for the subsequent section of development. “As we convey new expertise into the group it is necessary that we’ve good onboarding buildings so we will promote our values, how we would like them to be interpreted and set examples of the values in motion.”

Retaining issues sensible is a part of the formulation that Antoinette promotes for sharing Shapeways values. “Individuals want to know what the worth is and the way it matches their function. Our values can’t simply be written in a handbook, they need to be lived from high to backside.”

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