Bharti Airtel has introduced a partnership with Perplexity, an AI-powered search and reply engine, to supply a complimentary 12-month subscription to Perplexity Professional for all its 360 million clients throughout cell, broadband, and DTH companies. In accordance with Airtel, Perplexity, identified for its conversational and real-time search capabilities, enhances conventional net search by delivering well-researched, easy-to-understand responses.
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Perplexity Professional for Airtel Clients
The Professional model of the platform, globally priced at Rs 17,000 per 12 months, provides superior options together with entry to superior AI fashions corresponding to GPT-4.1 and Claude, deeper analysis performance, file uploads and evaluation, picture technology, and entry to Perplexity Labs — a inventive ideation toolset.
This partnership marks Perplexity’s first collaboration with an Indian telecom operator. Airtel clients can activate the provide by way of the Airtel Thanks app, getting access to the premium AI assistant at no extra value.
“Professional subscription, price Rs 17000, is now obtainable without spending a dime, for all Airtel clients (Cell, Wi- Fi and DTH) for one 12 months. This marks Perplexity’s first partnership with an Indian telecom firm. All Airtel customers can avail this provide by logging on to the Airtel Thanks App,” Airtel introduced on Thursday, July 17, 2025.
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Airtel and Perplexity on the Collaboration
Commenting on the event, Gopal Vittal, Vice Chairman and Managing Director of Bharti Airtel, stated: “We’re thrilled to announce a game-changing partnership with Perplexity, bringing their cutting-edge AI capabilities completely for Airtel clients. This collaboration will deliver the highly effective and real-time data device for thousands and thousands of customers at their fingertips, at no further value. This primary of its sort Gen-AI partnership in India is concentrated on serving to our clients navigate the rising tendencies within the digital world with confidence and ease.”
Aravind Srinivas, Co-founder and CEO of Perplexity, added: “This partnership is an thrilling strategy to make correct, reliable, and professional-grade AI accessible to extra individuals in India—whether or not a scholar, working skilled, or managing a family. With Perplexity Professional, customers get a wiser, simpler strategy to discover data, study, and get extra carried out.”
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Gen-AI Transfer in Indian Telecom
The providing is predicted to profit a variety of customers. As an example, a scholar in Rajkot might use the device to streamline educational analysis, a homemaker in Kanyakumari might entry fast and dependable solutions for every day decision-making, and a working skilled might plan complicated itineraries or handle tasks with higher effectivity, Airtel defined in a joint assertion.
