Apple TV is about to wrap its finest 12 months ever, and within the newest Display Worldwide, Eddy Cue and extra speak the streamer’s 2026 pipeline, ad-supported plans, movie technique, and extra.
Eddy Cue and extra focus on Apple TV’s present success and future ambitions
This has undoubtedly been a breakout 12 months for Apple TV.
The streamer began robust with Severance, then saved the hits rolling all year long, together with a theatrical win with F1. And the streamer’s newest premiere—Pluribus—has all of the makings of one other large success.
On the heels of a robust 2025, executives Eddy Cue, Zack Van Amburg, and Jamie Erlicht have been interviewed by Display Worldwide about all issues Apple TV.
The full interview is effectively value a learn. However listed here are some highlights.
On the Apple TV content material pipeline for 2026, Van Amburg answered: “We’ve a brand new unique practically each single week [in 2026].” He name-dropped each Ted Lasso and For All Mankind, indicating they’ll every get new seasons within the 12 months forward.
The interviewer requested Eddy Cue if Apple has plans for an ad-supported tier. He shot down the thought.
Nothing presently. Once more, I don’t wish to say no ceaselessly, however there are not any plans. If we will keep aggressive with our pricing, it’s higher for shoppers to not get interrupted with adverts.
On the frequent query of Apple TV’s present subscriber numbers, Cue was secretive as all the time.
Nevertheless, he did provide some context. “I can let you know we’re rising sooner, we’ve extra viewers and so they have extra viewing hours on this previous 12 months than we’ve had at any time.”
There’s additionally a prolonged dialogue on Apple’s movie technique, with F1’s field workplace success highlighted.
Apple wouldn’t decide to releasing extra movies in theaters. As an alternative, Van Amburg emphasised that it plans to proceed evaluating every film’s launch technique on a case by case foundation.
When requested how in style movies that premiered straight on Apple TV have been (particularly talked about have been The Gorge, Echo Valley, Spirited), Van Amburg merely stated: “Tens of millions of individuals watched them.”
You’ll find the total interview on Display Worldwide’s web site.
Apple TV is accessible for $12.99 monthly and options hit TV exhibits and films like Ted Lasso, Severance, The Morning Present, Silo, and Shrinking.
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