Apple doesn’t take part in massive industry-wide occasions reminiscent of CES or E3. Probably the most precious firm on this planet holds its personal occasions, thanks very a lot. A number of instances a 12 months, Apple invitations the press and {industry} professionals to Apple Park to listen to all about its newest services. Apple calls these ‘occasions,’ and streams them reside on-line to hundreds of thousands of watchers.
UPDATE: February 17, 2025. Apple is ready to launch a number of new merchandise on Wednesday February 19. An occasion isn’t anticipated, as an alternative the corporate is more likely to subject a press launch after taking the Apple Retailer offline that morning. Learn on to search out out at what time Apple is more likely to make the February 19 announcement.
In 2024, Apple held three occasions: one on Tuesday, Could 7, at which it launched new iPads, a keynote to kick off WWDC on June 10, the place the options coming within the new working programs iOS 18 and macOS Sequoia have been revealed, and an occasion on September 9 at which Apple unveiled the new iPhone 16, Apple Watch Sequence 10 and the brand new AirPods 4. In October 2024 there was no occasion, however Apple did announce new merchandise (iMac, Mac mini and MacBook Professional) by way of press launch.
In 2023 there have been three such occasions: WWDC in June, an iPhone occasion in September, and Apple’s second fall occasion on October 30 (or after midnight on October 31 when you weren’t within the U.S.). Equally, in 2022 Apple held three occasions: a spring occasion on March 8, WWDC on June 6, and the iPhone 14 launch on September 7. In different years Apple has held 4 occasions although and it could accomplish that in 2025.
Learn on to search out out what occasions and new Apple product launches the corporate has in retailer for 2025.
When is Apple’s subsequent occasion?
Apple has revealed (on X) that it has an “#Apple Launch” deliberate for Wednesday February 19. 2025. That is anticipated to be the new iPhone SE.
This received’t be an occasion within the conventional sense – maybe indicating that the period of the Apple occasion is over.
Regardless of this, we’re nonetheless hopeful that Apple will maintain a spring occasion in 2025. If it does then, primarily based on earlier spring occasions, we count on that the occasion can be held in late March or early April, though in 2024 the spring occasion was in Could.
What time will the subsequent Apple occasion begin?
Apple keynotes often begin at 10 am PT, however the February 19 ‘occasion’ is more likely to be a press launch fairly than a keynote occasion. On launch days Apple often closes the Apple Retailer early within the morning (relying on the place you’re) after which releases the information some hours later.
Apple often points such press releases round 11 a.m. ET, 8 a.m. PT, and 4 p.m. within the UK.
When Apple holds a keynote to announce a brand new product it often begins on the following instances within the nations the place most of our readers reside:
- U.S.: at 10 am (PST/PDT), 11 am (MST/MDT), midday (CST/CDT), 1 pm (EST/EDT)
- Canada: as above, and a couple of pm (AST/ADT)
- U.Okay.: at 6 pm (GMT/BST)
- Europe: at 7pm (CET/CEST), 8 pm (EET/EEST)
- India: at 10.30 pm (IST)
- Australia: Subsequent day at 1 am (AWST/AWDT), 2.30 am (ACST/ACDT), 3 am (AEST/AEDT)
- New Zealand: Subsequent day at 5 am (NZST/NZDT)
Timings could also be barely completely different if Apple holds the occasion in the course of the interval of a few weeks when the clocks have modified within the U.S. however not elsewhere (that’s between March 9 and March 30).
Typically Apple holds occasions at completely different instances, for instance, in October 2023 the occasion was held in late afternoon in San Francisco, which meant it was midnight within the U.Okay.
How lengthy does an Apple occasion final?
Apple keynotes often final between one and two hours and have CEO Tim Cook dinner together with varied different Apple executives. WWDC and the September occasion are usually longer keynotes; the spring and late-fall occasions will be barely shorter.
The September 2024 occasion was 1 hour 38 minutes.
When does Apple often maintain occasions?
Apple holds three or 4 reside or live-streamed occasions all year long. Throughout these occasions, the corporate unveils its newest merchandise and plans throughout a keynote handle. They’re often held throughout related instances of the 12 months:
- March/April: Spring occasion (in 2024 this was held in Could)
- June: WWDC (Worldwide Builders Convention)
- September: Fall occasion (aka iPhone and Apple Watch launch occasion)
- October/November: Late-fall occasion(s)
This occasion calendar is on no account set in stone, although, with the spring and October occasions being much less common. Some years, Apple doesn’t maintain a spring occasion in any respect, as was the case in 2023.
The summer season and September occasions are extra predictable, with software program coming at WWDC in June and iPhones and Apple Watches in September. The October occasion typically sees Apple launch new Macs, however that is one other one which modifications from 12 months to 12 months.
Apple
What Apple occasions will happen in 2025?
Listed below are the occasions we count on to see in 2025, and what may launch.
Spring occasion 2025
Listed below are the dates of the previous seven Apple spring occasions, as you possibly can see, it’s not a daily prevalence, however a Spring occasion is held barely most of the time.
- 2024: Tuesday Could 7
- 2023: No occasion
- 2022: Tuesday March 8
- 2021: Tuesday April 20
- 2020: No occasion
- 2019: Monday March 25
- 2018: Tuesday March 27
- 2017: No occasion
- 2016: Monday March 21
- 2015: Monday March 9
- 2014: No occasion
- 2013: No occasion
- 2012: Wednesday March 7
As for what could possibly be coming, Apple seems to be set to replace the iPhone SE on February 19, so what does that go away?
There are rumors that Apple may launch an eleventh gen iPad and a HomePod with a display screen.
It’s also possible that an M4 MacBook Air may additionally arrive within the spring so we may see this launch at a spring occasion.
For extra details about Apple’s spring occasions learn: Apple Spring occasion: Date, time, product launch rumors.
WWDC keynote 2025
WWDC 2024 befell from June 10-14 with the Apple’s keynote kicking the convention off at 10am on June 10, 2024. Count on related timings for 2025.
Apple makes use of WWDC every year to unveil particulars of the most recent variations of its working programs, so in 2025 we’ll get a preview of iOS 19, iPadOS 19, macOS 16, watchOS 12, and tvOS 19, and an replace to Apple’s realityOS.
Apple typically declares new {hardware} at WWDC, often the excessive finish fashions focused at energy customers, so we may see new Macs.
Actually, we should be ready for the next:
Following the keynote on the Monday, developer occasions and periods will run all through the week.
Dates for WWDC:
- WWDC 2024: June 10-14
- WWDC 2023: June 5-9
- WWDC 2022: June 6-10
- WWDC 2021: June 7-11
- WWDC 2020: June 22-26
- WWDC 2019: June 3-7
- WWDC 2018: June 4-8
- WWDC 2017: June 5-9
We’re sure to get a preview of the brand new software program, however what about {hardware}? Any of the Macs that don’t launch in October 2024 are more likely to have been introduced by June 2024, but when not, that is the place we’ll see them.
You’ll be able to learn extra about WWDC date, instances and every little thing it’s essential to know in a separate article.
September iPhone occasion 2025
Apple all the time holds an occasion in September, and virtually all the time makes use of this to announce a brand new iPhone and Apple Watch. (The one exception in current reminiscence was in 2020, because of Covid-related manufacturing points. That 12 months the iPhone was introduced in October, however there was nonetheless a September occasion.)
In 2025 we count on that Apple will unveil the iPhone 17, Apple Watch 11, a brand new Apple Watch Extremely and Apple Watch SE. We may additionally see the M5 arrive within the iPad Professional.
Listed below are the previous few Apple September occasion dates:
- 2024: Monday, September 9
- 2023: Tuesday, September 12
- 2022: Tuesday, September 13
- 2022: Wednesday, September 7
- 2021: Tuesday, September 14
- 2020: Tuesday, September 15
- 2019: Tuesday, September 10
- 2018: Wednesday, September 12
- 2017: Tuesday, September 12
For extra details about Apple’s September occasions learn: Apple’s September iPhone occasion: Date, time, and what is going to launch.
October occasion 2025
There was no October occasion in 2024, with Apple making product bulletins by way of press launch. Regardless of the dearth of occasion in 2024 although, Apple has a president of updating sure Macs within the October timeframe, so this can be once we see new Macs working M5 chips.
Up to now, Apple has held a second fall occasion on the next dates:
- 2024: No occasion
- 2023: Monday, October 30
- 2022: No occasion
- 2021: Monday, October 18
- 2020: Tuesday, October 13 and Tuesday, November 10
- 2019: No occasion
- 2018: Tuesday, October 30
- 2017: No occasion
- 2016: Thursday, October 27
- 2015: No occasion
- 2014: Thursday, October 16
- 2013: Tuesday, October 22
- 2012: Tuesday, October 23
- 2011: Tuesday, October 4
Apple might replace sure Macs to M5 chips at this occasion, together with the M5 MacBook Professional.
For extra details about Apple’s October occasions learn: Apple’s October Occasion: Date, time and what is going to launch.