March 2, 2026
PRESS RELEASE
Apple introduces iPhone 17e
iPhone 17e delivers unimaginable worth with sooner efficiency, a sophisticated digicam system, enhanced sturdiness, the magic of MagSafe, and double the beginning storage at 256GB
CUPERTINO, CALIFORNIA Apple in the present day introduced iPhone 17e, a strong and extra inexpensive addition to the iPhone 17 lineup. On the coronary heart of iPhone 17e is the latest-generation A19, which delivers distinctive efficiency for every little thing customers do. iPhone 17e additionally options C1X, the latest-generation mobile modem designed by Apple, which is as much as 2x sooner than C1 in iPhone 16e. The 48MP Fusion digicam captures beautiful pictures, together with next-generation portraits, and 4K Dolby Imaginative and prescient video. It additionally permits an optical-quality 2x Telephoto — like having two cameras in a single. The 6.1-inch Tremendous Retina XDR show options Ceramic Defend 2, providing 3x higher scratch resistance than the earlier technology and decreased glare.1 With MagSafe, customers can take pleasure in quick wi-fi charging and entry to an unlimited ecosystem of equipment like chargers and circumstances. And when iPhone 17e customers are outdoors of mobile and Wi-Fi protection, Apple’s groundbreaking satellite tv for pc options — together with Emergency SOS, Roadside Help, Messages, and Discover My through satellite tv for pc — assist them keep related when it issues most.2
Obtainable in three elegant colours with a premium matte end — black, white, and a gorgeous new smooth pink — iPhone 17e will probably be obtainable for pre-order starting Wednesday, March 4, with availability beginning Wednesday, March 11. iPhone 17e will begin at 256GB of storage for $599 — 2x the entry storage from the earlier technology on the identical beginning worth, and 4x greater than iPhone 12 — giving customers more room for high-resolution pictures, 4K movies, apps, video games, and extra.
“iPhone 17e combines highly effective efficiency and options our customers love at an distinctive worth, making it a compelling possibility for patrons seeking to improve to the iPhone 17 household,” stated Kaiann Drance, Apple’s vice chairman of Worldwide iPhone Product Advertising and marketing. “We all know our clients need a product that can final, and iPhone 17e delivers simply that. With A19 for unimaginable efficiency, double the entry storage, a wiser digicam system, and enhanced sturdiness, iPhone 17e is designed to remain quick, safe, and worthwhile for years to come.”
A Stunning Design with Enhanced Sturdiness
iPhone holds its worth longer than different smartphones,3 and iPhone 17e is constructed to final. It encompasses a sturdy but light-weight aerospace-grade aluminum design, and is splash, water, and mud resistant with an IP68 score.4 The Ceramic Defend 2 entrance cowl — featured throughout the iPhone 17 household — is more durable than any smartphone glass, and an Apple-designed coating gives 3x higher scratch resistance than the earlier technology in addition to improved anti-reflection to scale back glare.
The Tremendous Retina XDR show with OLED know-how delivers a improbable viewing expertise whether or not a person is streaming movies in Dolby Imaginative and prescient or enjoying video games, and with as much as 1200 nits peak HDR brightness, it’s straightforward to view content material on brighter days. Face ID gives a seamless and safe method to unlock iPhone 17e, authenticate purchases, register to apps, and extra. With the Motion button, customers can entry their favourite options — just like the flashlight, visible intelligence, and extra — with only a press.
Highly effective Efficiency and Distinctive Effectivity
iPhone 17e options the latest-generation A19 constructed with superior 3-nanometer know-how, delivering highly effective efficiency. The sooner, extra environment friendly 6-core CPU — as much as 2x sooner than iPhone 11 — handles every little thing from easy duties like scrolling via pictures to superior Apple Intelligence capabilities like Clear Up. The 4-core GPU with Neural Accelerators unlocks console-level gaming on the go, supporting demanding AAA titles and hardware-accelerated ray tracing for extra sensible lighting and reflections. The upgraded 16-core Neural Engine is optimized for big generative fashions and, mixed with Neural Accelerators constructed into every GPU, permits Apple Intelligence and different AI fashions to run sooner than on the earlier technology.
iPhone 17e additionally options C1X, the latest-generation mobile modem designed by Apple. C1X is as much as 2x sooner than C1 in iPhone 16e and matches the velocity of iPhone Air. C1X makes use of 30 % much less vitality than the modem in iPhone 16 Professional, contributing to the distinctive all-day battery life.
Glorious Battery Life, Quick Charging, and MagSafe
iPhone 17e delivers distinctive all-day battery life, enabled by the efficiencies of Apple silicon, together with the C1X mobile modem, and the superior energy administration of iOS 26. With quick wired charging utilizing USB-C, iPhone 17e can cost as much as 50 % in round half-hour.5 iPhone 17e additionally helps MagSafe and Qi2 for quick wi-fi charging as much as 15W in comparison with 7.5W Qi wi-fi charging on iPhone 16e. MagSafe chargers, stands, circumstances, wallets, digicam equipment, and extra snap simply to the again of iPhone 17e, offering seamless alignment with a large ecosystem of equipment.
An Superior Digicam System to Seize On a regular basis Moments
iPhone 17e takes beautiful pictures with wonderful element, together with in low gentle with Night time mode. The 48MP Fusion digicam permits an optical-quality 2x Telephoto, giving customers two cameras in a single to allow them to get nearer to the topic and simply body their shot. Customers can shoot sharp pictures at as much as 48MP decision, or seize within the 24MP default for unimaginable picture high quality at a file measurement good for storing and sharing. Portrait mode improves due to a sophisticated picture pipeline, delivering remarkably pure depth and clean bokeh that gracefully blurs the background whereas holding topics sharp. The superior pipeline additionally permits next-generation portraits, so iPhone 17e acknowledges individuals, canine, and cats, and robotically saves depth info, permitting customers to show pictures into lovely portraits with background blur after seize and to regulate the main target level within the Pictures app. The newest technology of HDR captures topics with true-to-life renderings of pores and skin tones and ensures vibrant highlights, wealthy midtones, and deep shadows throughout the picture — all whereas preserving high-quality particulars.
iPhone 17e takes beautiful movies with the power to file in 4K with Dolby Imaginative and prescient as much as 60 fps. iPhone 17e additionally data video in Spatial Audio for immersive listening with AirPods or Apple Imaginative and prescient Professional, and permits extra methods to edit video sound with Audio Combine. With wind noise discount, highly effective machine studying algorithms robotically scale back undesirable noise for higher audio high quality.
Groundbreaking Security and Communication Capabilities
iPhone 17e helps customers keep related and get help when it issues most. When outdoors of mobile and Wi-Fi protection, customers can textual content family and friends with Messages through satellite tv for pc; join with emergency companies utilizing Emergency SOS through satellite tv for pc; and attain roadside help suppliers with Roadside Help through satellite tv for pc. The Discover My app lets customers share their location through satellite tv for pc, reassuring family and friends of their whereabouts whereas touring off the grid. Crash Detection can detect a extreme automobile accident and robotically dial emergency companies if a person is unconscious or unable to achieve their iPhone.6
iOS 26 and Apple Intelligence
iPhone 17e comes with iOS 26, delivering a gorgeous new design, highly effective Apple Intelligence capabilities, and significant enhancements to the apps customers depend on on daily basis.7 The brand new design with Liquid Glass makes apps and system experiences extra expressive and pleasant, bringing better focus to content material whereas holding iOS immediately acquainted and introducing much more methods to personalize iPhone. Apple Intelligence permits customers to speak throughout languages with Stay Translation in Messages, FaceTime, Cellphone, and with AirPods.8 Visible intelligence now extends to a person’s iPhone display, letting them search, ask questions, and take motion on the content material they’re viewing.9 To assist customers eradicate distractions, Name Screening can display calls from unknown numbers and robotically ask the rationale for calling, whereas Maintain Help can maintain on the road till a stay agent is out there.10 In Messages, customers can now select to display messages from unknown senders by filtering them to a devoted folder in order that they don’t muddle up the dialog listing.
iPhone 17e and the Surroundings
Apple 2030 is the corporate’s formidable plan to be carbon impartial throughout its whole footprint by the tip of this decade by lowering product emissions from their three greatest sources: supplies, electrical energy, and transportation. iPhone 17e is made with 30 % recycled content material,11 together with 85 % recycled aluminum within the enclosure and one hundred pc recycled cobalt within the battery. It’s manufactured with 55 % renewable electrical energy, like wind and photo voltaic, throughout the provision chain. iPhone 17e is designed to be sturdy, repairable, and likewise provides industry-leading software program assist, whereas assembly Apple’s excessive requirements for vitality effectivity and protected chemistry. The paper packaging is one hundred pc fiber-based and will be simply recycled.12
Pricing and Availability
- iPhone 17e will probably be obtainable in black, white, and smooth pink in 256GB and 512GB storage capacities, beginning at $599 (U.S.) or $24.95 (U.S.) per 30 days for twenty-four months.13
- Apple provides nice methods to save lots of and improve to the newest iPhone. With a provider supply, clients can rise up to $400 (U.S.) in credit score once they commerce in iPhone 11, or as much as $599 (U.S.) in credit score once they commerce in iPhone 13 to place towards an iPhone 17e. With Apple Commerce In, clients can rise up to $100 (U.S.) in credit score once they commerce in iPhone 11, or as much as $195 (U.S.) in credit score once they commerce in iPhone 13. There are additionally nice provides obtainable for patrons and not using a system to commerce in. Clients can reap the benefits of these provides by visiting the Apple Retailer on-line or an Apple Retailer location. For provider supply eligibility necessities and extra particulars, see apple.com/store/buy-iphone/carrier-offers. To see what their system is value and for Apple Commerce In phrases and situations, clients can go to apple.com/store/trade-in.
- Clients in additional than 70 nations and areas, together with Australia, Canada, China, France, Germany, India, Japan, Malaysia, Mexico, South Korea, Türkiye, the UAE, the UK, and the U.S., will be capable of pre-order iPhone 17e starting at 6:15 a.m. PST this Wednesday, March 4, with availability starting Wednesday, March 11.
- Apple Intelligence is out there in beta with assist for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese language (simplified), Chinese language (conventional), Japanese, and Korean. Some options will not be obtainable in all areas or languages. For function and language availability and system necessities, see assist.apple.com/en-us/121115.
- iPhone 17e Silicone Case with MagSafe will probably be obtainable in six colours — black, anchor blue, gentle moss, vanilla, vibrant guava, and smooth pink — for $49 (U.S.) and is appropriate with the Crossbody Strap. iPhone 17e Clear Case with MagSafe will even be obtainable for $49 (U.S.).
- AppleCare delivers distinctive service and assist, with versatile choices for Apple customers. Clients can select AppleCare+ to cowl their new iPhone, or within the U.S., AppleCare One to guard a number of merchandise in a single easy plan. Each plans embody protection for accidents like drops and spills, theft and loss safety on eligible merchandise, battery alternative service, and 24/7 assist from Apple Consultants. For extra info, go to apple.com/applecare.
- iCloud+ plans begin at simply $0.99 (U.S.) per 30 days, offering further storage to maintain pictures, movies, recordsdata, and extra protected within the cloud and accessible throughout gadgets. iCloud+ additionally offers entry to premium options equivalent to occasion creation within the Apple Invitations app, in addition to Personal Relay, Cover My Electronic mail, Customized Electronic mail Domains, and HomeKit Safe Video. With Household Sharing, customers can share their subscription with 5 different relations at no further price. For extra info, go to apple.com/icloud.
- Clients who buy iPhone 17e might obtain three free months of Apple Arcade, Apple Health+, Apple Music, Apple Information+, and Apple TV with a brand new subscription. Provide and companies availability varies by area. See apple.com/promo for particulars.
About Apple
Apple revolutionized private know-how with the introduction of the Macintosh in 1984. As we speak, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Imaginative and prescient Professional. Apple’s six software program platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower individuals with breakthrough companies together with the App Retailer, Apple Music, Apple Pay, iCloud, and Apple TV. Apple’s greater than 150,000 workers are devoted to creating one of the best merchandise on earth and to leaving the world higher than we discovered it.
- The show has rounded corners that observe a gorgeous curved design, and these corners are inside an ordinary rectangle. When measured as an ordinary rectangular form, the display is 6.06 inches diagonally. The precise viewable space is smaller.
- Apple’s satellite tv for pc options are included without cost for 2 years beginning on the time of activation of a brand new iPhone 14 or later, and should not obtainable in all markets. For Emergency SOS through satellite tv for pc availability, go to assist.apple.com/en-us/HT213426. For Messages through satellite tv for pc availability, go to assist.apple.com/en-us/120930. For Roadside Help through satellite tv for pc availability, go to assist.apple.com/en-us/105098. Apple’s satellite tv for pc options have been designed to be used in open areas with a transparent line of sight to the sky. Efficiency could also be impacted by obstructions equivalent to bushes or surrounding buildings.
- Based mostly on knowledge from FDM | CCS Perception from 2023 to mid-2025, evaluating common trade-in worth of working-condition smartphones from main manufacturers in key markets.
- iPhone 17e is splash-, water-, and dust-resistant. It was examined below managed laboratory situations and has a score of IP68 below IEC customary 60529 (most depth of 6 meters for as much as half-hour). Splash, water, and mud resistance should not everlasting situations. Resistance may lower on account of regular put on. Don’t try to cost a moist iPhone; seek advice from the person information for cleansing and drying directions. Liquid harm shouldn’t be lined below guarantee.
- A 20W or increased energy adapter is required to fast-charge iPhone 17e.
- Crash Detection is designed for four-wheel passenger automobile crashes with sure mass, G-force, and velocity profiles per extreme, life-threatening crashes. It was designed for extreme, life-threatening, high-impact entrance and rear, side-swipe, T-bone, and rollover crashes. Crash Detection is out there worldwide on iPhone 14 or later, Apple Watch Collection 8 or later, Apple Watch SE, and Apple Watch Extremely or later.
- Options are topic to vary. Some options, functions, and companies will not be obtainable in all areas or all languages. For extra info on iOS 26, go to apple.com/os/ios.
- Stay Translation in Messages helps English (U.S., UK), Dutch, French (France), German, Italian, Japanese, Korean, Portuguese (Brazil), Spanish (Spain), Chinese language (simplified), Chinese language (conventional), Turkish, and Vietnamese. Stay Translation in Cellphone, FaceTime, and with AirPods helps English (U.S., UK), French (France), German, Italian, Japanese, Korean, Portuguese (Brazil), Spanish (Spain), Chinese language (Mandarin, simplified), and Chinese language (Mandarin, conventional). Stay Translation with AirPods works on AirPods 4 with Lively Noise Cancellation or AirPods Professional 2 and later with the newest firmware when paired with an Apple Intelligence-enabled iPhone.
- Visible intelligence is out there on any Apple Intelligence-enabled iPhone. Some capabilities will not be obtainable in all languages and areas. For extra particulars, see assist.apple.com/en-us/121115#visual-intelligence.
- Name Screening helps Cantonese (China mainland, Hong Kong, Macao), English (U.S., Australia, Canada, India, Eire, New Zealand, Puerto Rico, Singapore, South Africa, UK), French (Canada, France), German (Germany), Japanese (Japan), Korean (Korea), Mandarin Chinese language (China mainland, Taiwan, Macao), Portuguese (Brazil), and Spanish (U.S., Mexico, Puerto Rico, Spain). Maintain Help helps English (U.S., Australia, Canada, India, Singapore, UK), French (France), Spanish (U.S., Mexico, Spain), German (Germany), Portuguese (Brazil), Japanese (Japan), and Mandarin Chinese language (China mainland).
- Product recycled or renewable content material is the mass of licensed recycled materials relative to the general mass of the system, not together with packaging or in-box equipment.
- Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from Apple’s calculations.
- Clients within the U.S. who store at Apple utilizing Apple Card will pay month-to-month at 0 % APR once they select to take a look at with Apple Card Month-to-month Installments, they usually’ll get 3 % Each day Money again — all up entrance. Extra info — together with particulars on eligibility, exclusions, and Apple Card phrases — is out there at apple.com/apple-card/monthly-installments.
Press Contacts
Blair Ranger
Apple
Stephanie Ng
Apple
Apple Media Helpline