Posted by Robbie McLachlan, Developer Advertising and marketing
In our newest movie for #WeArePlay, which celebrates the folks behind apps and video games, we meet Mesty and Garri – the husband and spouse duo who created Tentang Anak. Their app helps mother and father throughout Indonesia navigate their parenting journey with confidence: with a deal with little one well being, development monitoring, and offering accessible knowledgeable consultations.
What impressed you to create Tentang Anak?
Mesty: I noticed a lot misinformation about little one well being and parenting, particularly in Indonesia the place there’s an enormous hole between the variety of pediatricians and youngsters. I needed to offer mother and father with dependable, accessible info that might assist them increase wholesome, well-rounded youngsters, permitting them to really feel assured and calm of their parenting journey.
Garri: For me, it was about seeing the necessity for a one-stop resolution for fogeys. Every little thing was scattered—being pregnant, development monitoring, knowledgeable recommendation—and I spotted we may create one thing that brings all of it collectively in a single place. I needed to construct a platform that supported mother and father, particularly in distant areas, with every part they should increase their youngsters with confidence.
How does Tentang Anak be certain that the knowledgeable recommendation is each correct and accessible to oldsters in distant areas of Indonesia?
Mesty: We be certain to accomplice with a crew of extremely certified pediatricians, psychologists, and little one growth specialists to make sure our recommendation is correct and up-to-date.
Garri: Precisely, staying present with the newest analysis and greatest practices is essential. Misinformation can have a big impact, particularly relating to little one well being. Dad and mom typically flip to social media or unverified sources for solutions, which might result in confusion and even hurt. By partnering with certified specialists and consistently updating our content material, we be sure that mother and father get correct, dependable, and well timed recommendation. That is particularly necessary in distant areas the place entry to healthcare professionals could be restricted.
How has Google Play supported Tentang Anak?
Garri: Google Play has supplied us with the instruments and assist to optimize our app’s efficiency and engagement. From utilizing Google’s analytics and A/B testing to enhance the consumer expertise, to the seamless distribution via the Play Retailer, Google has been a key accomplice in scaling Tentang Anak and ensuring mother and father throughout Indonesia can entry the app.
What’s subsequent for Tentang Anak?
Mesty: We’re centered on increasing our attain throughout Indonesia, guaranteeing that extra mother and father, particularly in distant areas, have entry to the assist and assets they want. We’re additionally enhancing our app with extra interactive options to maintain mother and father engaged and knowledgeable.
Garri: On the identical time, we’re increasing our choices with merchandise for youngsters, together with youngsters’s books, nutritional vitamins, and skincare. Our purpose is to make Tentang Anak the go-to platform and model for all issues parenting in Indonesia, and we’re excited to see how we will develop and assist much more households.
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