Indian telecom operator Bharti Airtel seems to have began providing Apple Music subscription to its pay as you go customers as a part of its content material bundling technique, giving them entry to ad-free music. This follows Airtel’s partnership with Apple, introduced in August 2024, geared toward bringing premium leisure to Airtel clients in India with unique gives for Apple TV+ and Apple Music.
Additionally Learn: Bharti Airtel Provides Free Perplexity Professional AI Subscription to All Prospects
Earlier Airtel-Apple Partnership
In February 2025, Airtel launched Apple Music and Apple TV+ advantages for its Wi-Fi and postpaid clients. Now, it appears the corporate has begun extending Apple Music to pay as you go customers as nicely. Whereas there was no official announcement, the Apple Music subscription provide appeared on the Airtel Thanks app, stating: “Get Apple Music at no additional price for as much as 6 months.”
Apple Music Involves Airtel Pay as you go
Pay as you go clients can declare this subscription. Eligible clients will obtain as much as six months of free Apple Music, after which Rs 119 per 30 days shall be charged to their chosen fee methodology. Though the eligibility standards will not be but clear, customers can examine their Airtel Thanks app for availability. Curiously, the profit was accessible on a non-Limitless 5G plan.
Airtel Perplexity Partnership
In July 2025, Airtel additionally introduced a partnership with Perplexity AI to offer all subscribers complimentary entry to Perplexity Professional — a plan valued at Rs 17,000 yearly — which incorporates superior mannequin entry, file uploads, picture technology, and different premium options.
Airtel’s Content material Technique
Through the current Q1 FY26 earnings name, Gopal Vittal, Vice Chairman and Managing Director of Bharti Airtel Restricted, highlighted the corporate’s content material technique: “On content material, now we have a slate of probably the most compelling content material masking 25 OTT apps in India inside the Xstream platform. We now have a partnership with Amazon, now we have a partnership with Disney, now we have a partnership with Netflix, now we have a partnership with Zee and we’re completely out there on Apple. A second instance is our partnership with Google that permits us to supply complimentary Cloud storage to our broadband clients. And the final instance is our breakthrough partnership with Perplexity that empowers our clients with revolutionary know-how and leading edge AI capabilities. We’re seeing sturdy buyer engagement inside just a few days of the launch and have already climbed to over 5 million and rising each day.”
Soumen Ray, Chief Monetary Officer (India and South Asia) of Bharti Airtel Restricted and Non-Govt Director of Bharti Hexacom Restricted, additional defined the rationale behind these partnerships: “Why did we convey Perplexity? It is a device which was lauded globally and we felt if we convey it to our clients, our clients will really feel that we aren’t simply offering them a mobility service. We’re additionally attempting to make their life higher by giving them a possibility to expertise a few of these issues, whether or not it’s Google Cloud storage or having Perplexity.”
He added: “Equally, now we have some prolonged tie-ups with a number of the OTT gamers, which is barely unique to us. We attempt to convey them on board and provides that have to individuals. So the entire thought is that aside from pure mobility or dwelling companies, can we convey one thing additional to the shoppers which they see worth, introduce them, after which they will consider whether or not they wish to commercially proceed it or not.”
Additionally Learn: Airtel Pay as you go Plans July 2025: Full Record of Packs, Validity, and Advantages
Airtel Revises Rs 361 Knowledge Pack
Airtel has revised its current Rs 361 bulk information pack. The pack has undergone a number of iterations, and the newest revision extends its profit validity from 30 days to 90 days. Beforehand, the pack supplied 50GB of knowledge for 30 days. Now, clients can get pleasure from the identical 50GB profit over a interval of 90 days, providing extra flexibility in utilization. After the quota is exhausted, information shall be charged at Rs 0.50 per MB.
