
Posted by Mindy Brooks – Senior Director, Android Platform
App builders play an important function in shaping how individuals of all ages work together with expertise. Whether or not your app content material is particularly designed for youths or just attracts their consideration, there may be an added accountability to make sure a secure and trusted expertise. Google is right here to assist you in that work. As we speak, we’re sharing some necessary reminders and updates on how we empower builders to construct high-quality, participating, and age-appropriate apps throughout the Android ecosystem.
Assist Decide Android Consumer Age with Digital IDs
Understanding a consumer’s age vary will be important for offering minors with safer and extra applicable app experiences, in addition to complying with native age-related rules. Android’s new Credential Supervisor API, now in Beta for Digital IDs, addresses this problem by serving to builders confirm a consumer’s age with a digital ID saved to any digital pockets utility. Importantly, Android’s Credential Supervisor was constructed with each security and privateness at its core – it minimizes information publicity by solely sharing info essential with builders and asks the consumer for express permission to share an age sign. We encourage you to check out the Beta API for your self and look ahead to listening to your suggestions.
Whereas digital IDs are nonetheless of their early days, we’re persevering with to work with governments on additional adoption to strengthen this answer. Android can also be exploring how the API can assist a spread of age assurance strategies, serving to builders to securely affirm the age of their customers, particularly for customers that may’t or do not wish to use a digital ID. Please take into account that ID-based options are only one device that builders can use to find out age and the most effective strategy will rely in your app.

Defend Younger Customers from Inappropriate Content material on Google Play
As a part of our continued dedication to making a secure and constructive setting for youngsters throughout the Play Retailer, we lately launched the Limit Declared Minors (RDM) setting throughout the Google Play Console that enables builders to designate their app as inappropriate for minors. When enabled, Google Play customers with declared ages beneath 18 will be unable to obtain or buy the app nor will they be capable of proceed subscriptions or make new purchases if the app is already put in.
Past Play’s broader children security insurance policies, this new setting offers builders a further device to proactively stop minors from accessing content material that could be unsuitable for them. It additionally empowers builders to take a extra proactive function in guaranteeing their apps attain the suitable viewers. As a reminder, this characteristic is solely one device of many to maintain your apps secure and we’re persevering with to enhance it primarily based on early suggestions. Builders stay solely answerable for compliance with related legal guidelines and rules. You may study extra about opting in to RDM right here.
Develop Instructor Permitted Apps and Video games on Google Play
Nice content material for youths can take many varieties, whether or not that’s sparking curiosity, serving to children study, or simply plain enjoyable. Google Play’s Instructor Permitted program highlights high-quality apps which are reviewed and rated by lecturers and little one improvement specialists. Our crew of lecturers and consultants the world over evaluate and charge apps on elements like age-appropriateness, high quality of expertise, enrichment, and delight. For added transparency, we embody info within the app itemizing about why the app was rated extremely to assist mother and father decide if the app is true for his or her little one. Apps in this system additionally should meet strict privateness and safety necessities.
Constructing a teacher-approved app not solely helps elevate app high quality for youths – it could additionally improve your attain and engagement. All apps on this program are eligible to seem and be featured on Google Play’s Children tab the place households go to simply uncover high quality apps and video games. Please go to Google Play Academy for extra details about easy methods to design high-quality apps for youths.
Keep Up to date With Google Play’s Households Insurance policies
Google Play insurance policies present extra protections for youngsters and households. Our Households insurance policies require that apps and video games focused to youngsters have applicable content material, present adverts appropriate for youngsters, and meet different necessities together with ones associated to personally identifiable info. We ceaselessly replace and strengthen these insurance policies to make sure that Google Play stays a spot the place households can discover secure and high-quality content material for his or her youngsters. This consists of our new Little one Security Requirements Coverage for social and relationship apps that goes into impact in January.
Builders can showcase compliance with Play’s Households insurance policies with a particular badge on the Google Play Information security part. That is one other smart way you could higher assist households discover apps that meet their wants, whereas supporting Play’s dedication to offer customers extra transparency and management over their information. To show the badge, please go to the “Safety practices” part of your Information Security kind in your Google Play Developer Console.

Extra Assets
Defending children on-line is a accountability all of us share and we hope these reminders are useful as you put together for 2025. We’re grateful in your partnership in making Android and Google Play improbable platforms for pleasant, high-quality content material for youths and households. For extra sources:
- Watch our interactive Play Academy programs on complying with Play’s Households insurance policies, together with SDK necessities, deciding on your goal age and content material settings, and extra.

