Samsung releases ’Open all the time wins’ marketing campaign and opens new Olympic Showcase, Olympic™️ rendezvous @ Samsung, within the coronary heart of Paris
With lower than 100 days to go till Paris 2024, Samsung Electronics, a Worldwide Olympic and Paralympic Accomplice, formally kicked-off its ‘Open all the time wins’ marketing campaign — which celebrates the model’s shared values of openness with the upcoming Olympic and Paralympic Video games — and introduced the grand opening of its Olympic™️ rendezvous @ Samsung | Champs-Elysees 125 showcase.
As introduced in January, Samsung’s ‘Open all the time wins’ message articulates the model’s perception that openness allows new views and infinite potentialities and can function the guts of its Paris 2024 programming. The brand new marketing campaign, which debuted right now, brings ‘Open all the time wins’ to life via the tales of Crew Samsung Galaxy skateboarder Aurélien Giraud (France), Para sprinter Johannes Flooring (Germany) and breakdancer Sarah Bee (France) and demonstrates how being open lets you do extraordinary issues.
“As a Worldwide Olympic and Paralympic Accomplice, Samsung has been driving innovation and delivering cutting-edge know-how and experiences on the Video games for practically 40 years,” stated TM Roh, President and Head of Cellular eXperience Enterprise at Samsung Electronics. “The way in which we benefit from the Video games has developed dramatically over time, with know-how taking part in a important function in bringing the Olympic spirit to life. That is much more true as we embark on a ‘Video games large open,’ and we’re excited to carry Olympic followers and athletes nearer than ever by opening up new experiences and significant connections at Paris 2024 with our ‘Open all the time wins’ marketing campaign.”
Samsung additionally unveiled a model new showcase, Olympic™️ rendezvous @ Samsung | Champs-Elysees 125, which can take Olympic and Paralympic Video games followers on an epic journey to Paris 2024 via iconic experiences. They may get to relive the largest highlights of Video games previous with Galaxy, and discover Samsung’s newest improvements and create lifelong reminiscences with Galaxy AI.
In creating this showcase, Samsung collaborated with the visionary Pritzker Prize-winning architect Jean Nouvel whose groundbreaking work mirrors the exceptional spirit of Olympic and Paralympic athletes, continually pushing boundaries and redefining potentialities. Impressed by Parisian Salons from the Age of Enlightenment, the area is designed to rejoice openness to new views and potentialities via reflections and optical illusions that evoke emotions of openness, concord and connection.
“Your entire area is designed to rejoice Samsung’s dedication to openness,” stated Jean Nouvel. “The summary graphic façade captures the reflections of actions and lights that seem and disappear instantly, whereas the matte, reflective white mirrors within the foyer invite discovery of newest improvements.”
The Olympic™️ rendezvous @ Samsung | Champs-Elysees 125 was inaugurated with a ribbon chopping ceremony attended by TM Roh, Crew Samsung Galaxy ambassadors together with French surfer Joanne Defay, UK breakdancer Karam Singh and French Para-swimmer Ugo Didier; Anne-Sophie Voumard, Tv and Advertising Providers Managing Director for the IOC, Pierre Rabadan, Deputy Mayor in control of Sport, Olympic and Paralympic Video games for the Metropolis of Paris and Étienne Thobois, Director Common of the Paris Organizing Committee for the 2024 Olympic and Paralympic Video games.
“We’re excited to see our shared values celebrated for these ‘Video games large open’ at this Olympic™️ rendezvous @ Samsung,” stated Anne-Sophie Voumard, Managing Director, IOC Tv and Advertising Providers. “Samsung has performed an enormous half in elevating the Olympic Video games’ fan expertise via their revolutionary know-how over the many years, and we’re impressed to see them take it to the subsequent degree with this showcase in addition to via some ways they are going to assist staging of the upcoming Olympic and Paralympic Video games right here in Paris.”
The Olympic™️ rendezvous @ Samsung, positioned at 125 Avenue des Champs-Élysées, will open its doorways to the general public on Could 3 and run till October 31, from 10:00am-20:00pm Monday-Saturday and 11:00am-20:00pm on Sundays. It can host a collection of particular occasions over the course of the summer season and will probably be open to anybody who desires to immerse themselves within the Olympic and Paralympic Video games Paris 2024.
Along with the showcase positioned at Champs-Élysées, Samsung will open up extra Olympic™️ rendezvous @ Samsung areas across the metropolis of lights and its environment, together with the Olympic Park, the Olympic & Paralympic Village and the Fundamental Press Centre, in addition to Samsung Galaxy Charging Stations at key Olympic and Paralympic Video games venues, the place guests will get to expertise the newest Galaxy improvements.
Take a look at Samsung’s “Open all the time wins” marketing campaign on Samsung’s YouTube channel:
About Samsung’s Involvement within the Olympic Video games
Samsung has been a Worldwide Olympic Accomplice because the Olympic Winter Video games Nagano 1998. For over 25 years, athletes and followers have trusted Samsung’s transformative cellular know-how to share the Olympic spirit globally and proceed to form the digital way forward for the Olympic Video games for Paris 2024 and past. The corporate’s dedication to the Olympic Motion quickly faces its fourth decade of partnership and extends via Los Angeles 2028. Samsung’s purposeful improvements within the wi-fi communications and computing tools class, together with tools that options synthetic intelligence, digital actuality, augmented actuality and 5G will change the best way the world experiences the Olympic Video games.
About Samsung’s Involvement within the Paralympic Video games
Samsung is a Worldwide Accomplice of the Worldwide Paralympic Committee (IPC) within the wi-fi communications and computing tools class. Ranging from Paralympic Winter Video games Torino 2006, the corporate has proudly supported the Paralympic Motion and enabled athletes and followers all over the world to share the joy and inspiration of the Video games via Samsung’s transformative cellular know-how. Samsung’s dedication to the Paralympic Video games will prolong via to Los Angeles 2028 and be celebrated via revolutionary cellular and computing experiences powered by purposeful improvements within the wi-fi communications and computing tools class, together with tools that options synthetic intelligence, digital actuality, augmented actuality and 5G.