Regardless of promoting a grand complete of near 230 million smartphones around the globe, Samsung can’t be very happy with its 2023 ends in
a market dominated by Apple for the primary time in historical past (not less than for a complete yr). And whereas there are clearly many various the explanation why the previous international champion misplaced its crown and noticed its annual cargo figures decline by 13.6 p.c in comparison with 2022, one handset household with a variety of fingers pointed at it’s clearly the
Galaxy S23.
Though
undoubtedly profitable by all different
Android telephone makers’ requirements, the S23 collection didn’t earn greater than a mediocre eight spot amongst
the world’s top-selling smartphone fashions in Q2 2023, as an example. That is a really poor end result for the super-premium Galaxy S lineup, which proved much less fashionable than not simply the
iPhone 14 roster and the “vanilla”
iPhone 13 final yr however low to mid-end gadgets just like the Galaxy A14 and A54 as nicely.
It just about goes with out saying that Samsung is hoping the
Galaxy S24,
S24 Plus, and
S24 Extremely will promote higher than their predecessors, and though it is (extraordinarily) early days, some very encouraging indicators are coming from two key markets.
1.21 million pre-orders in seven days… in a single nation
There are not any prizes for guessing what nation we’re speaking about right here, as Samsung’s new flagships all the time get off to flying begins in South Korea. After all, some begins are extra flying than others, and the
1.21 million Galaxy S24 collection items pre-ordered in Samsung’s homeland between January 19 and 25 mark a strong enchancment over the 1.09 million items pulled by final yr’s S23, S23 Plus, and S23 Extremely throughout an analogous one-week pre-order window in the identical nation.
As a result of that was itself a regional document,
Samsung has a brand new all-time prime performer on its fingers, not less than so far as the Galaxy S household is worried. Whereas the S24 trio is proving extra profitable (for now) than any of its forerunners, the Galaxy Observe 10 duo continues to carry its producer’s total native pre-order document with a whopping 1.38 million items collected again in August 2019… in 11 days.
That final half means the comparability between the 2 isn’t completely truthful, and if we take a look at the day by day pre-order common, the Galaxy S24 collection holds a transparent benefit and thus may be thought-about the most well-liked handset household in historical past on Samsung’s residence turf… so far as early gross sales are involved.
Naturally, Samsung is more likely to care much more in regards to the long-term reputation of the S24, S24 Plus, and S24 Extremely, which is nearly unattainable to foretell with any diploma of confidence or accuracy, and maybe most significantly, the three’s gross sales figures exterior of the all the time pleasant South Korean market. And talking of…
The Galaxy S24 collection can be big in India
However the ultra-high-end S24 trio is proving extremely profitable round these elements as nicely, not less than within the first few days of pre-orders. Particularly, it apparently took these AI-powered unhealthy boys simply three days to hit 250,000 pre-orders in India, which can not sound as spectacular because the aforementioned one-week Korean tally, however it’s reportedly greater than what the Galaxy S23 collection achieved final yr in three complete weeks.
That is merely mind-blowing, and it is also unsurprisingly a neighborhood document for Samsung that… might not imply a lot in the long term however actually offers the tech large life like hopes of returning to the primary spot within the international smartphone vendor chart on the finish of 2024, in addition to vastly bettering its total revenue margins and internet cell division positive factors.
