Posted by Arjun Dayal, Director – Google Play Video games
Making knowledgeable advertising and marketing selections depends on figuring out your most useful consumer acquisition channels on your video games. By monitoring referral knowledge, you possibly can perceive which visitors sources ship probably the most customers to obtain your app from the Google Play retailer. These insights might help you profit from your promoting spend and maximize ROI. That’s why in 2017, we launched the Play Set up Referrer API, which supplies you a straightforward, dependable strategy to observe your apps’ referral data straight from the Play retailer.
Till now, this function was solely accessible on your video games within the cellular Play retailer. Right this moment, we’re happy to announce help for Google Play Video games on PC, permitting you to attribute conversions out of your advertising and marketing actions on the Net1. For those who use the Google Play Set up Referrer API to trace your referral sources, now you can attribute conversions to particular campaigns straight from Google Play by manually retrieving referral data, or utilizing third-party analytics instruments from Google’s App Attribution Companions.
Getting began is straightforward. First, generate a Google Play URL on your sport’s Google Play retailer itemizing web page and add a referrer question parameter on your Net marketing campaign. Then, when a PC consumer clicks the hyperlink, they are going to be redirected to your sport’s itemizing web page on the Google Play Net retailer, which is able to give them the choice to “Set up on Home windows.” As soon as the consumer launches your sport, you’ll have the ability to observe the referral utilizing the Google Play Set up Referrer library.
“With integration help from Alter, builders can rapidly and effectively measure advertising and marketing campaigns for his or her video games on Google Play Video games on PC. We’re excited concerning the alternative this brings for builders to broaden their video games’ attain and strengthen cross-platform measurement.”
– Gijsbert Pols, Director of Linked TV & New Channels, Alter
Study extra about third-party referral codes for Google Play Video games on PC and begin optimizing your advertising and marketing efficiency at the moment.
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1Topic to gadget compatibility with Google Play Video games on PC.