The Boring Telephone is a nostalgic branding train by HMD and Heineken

HMD actually needs us to have extra enjoyable. Earlier this 12 months, it introduced a collaboration with Mattel on an upcoming Barbie flip cellphone. Now, it’s teaming up with Heineken and inventive agency Bodega on one other effort designed to faucet into nostalgia: the Boring Telephone. There are extra particulars on Heineken’s web site — which you’ll have to be no less than 21 to view — however principally It’s a translucent flip cellphone with no apps, simply good retro vibes that will help you join with your pals over a chilly one.

The Boring Telephone is outwardly actual — I do know, I used to be skeptical, too — however it can solely be out there by way of giveaways and isn’t happening sale. It’s a restricted version run and Heineken’s web site signifies 5,000 shall be made. There’s a 2.8-inch QVGA show on the within, a 1.77-inch show on the surface, a 0.3-megapixel digital camera, and a 3.5mm headphone jack. It helps calling and texting by way of 2G, 3G, and 4G, however good luck discovering a functioning 3G community wherever within the US.

Specs are inappropriate, although; the Boring Telephone is a advertising and marketing stunt and, actually, a reasonably enjoyable one. In case you want navigation, Heineken’s promotional web site suggests that you just textual content your pals for instructions. You may also play Snake in a nod to HMD’s Nokia license. And as soon as once more, translucent tech is within the information. Name it a comeback.

The Boring Telephone shall be out there by way of social media giveaways within the UK, with different markets to observe later within the 12 months. And should you don’t occur to win one, you’ll be capable of obtain an app that “turns smartphones boring” beginning in June. Enroll on Heineken’s web site to remain on high of all issues Boring Telephone.