Meet Cloudera’s new Senior Vice President of International Communications, Jess Hohn-Cabana. On this Worker Highlight, we’ll get to know extra about Jess, her new function, and her current award win on the 2024 Ragan High Ladies in Communications Awards.
Get to Know Jess: A Seasoned Chief in Tech Communications and Branding
Coming to Cloudera with almost three a long time of expertise in tech communications and branding, Jess is a pacesetter and a visionary on all issues storytelling. Jess just lately joined the Cloudera crew after a number of years at Rocket Software program and ASG Applied sciences, the place she led inside and exterior communication methods with a deal with PR initiatives, thought management, M&A communications, and government communications. Jess additionally has intensive expertise in model technique, analyst relations, and influencer relations, efficiently constructing consciousness for world bands and creating significant relationships with key audiences.
To delve deeper into Jess’s ideas, experiences, and motivations, let’s flip the highlight onto her with just a few questions and solutions.
What’s one objective you hope to perform in your new function?
At Cloudera, my objective is to rework a just about unknown firm right into a globally acknowledged model. Enhancing Cloudera’s model fame and visibility requires creating narratives that focus much less on product and have performance to messaging that resonates with our key audiences. This messaging ought to spotlight how we assist giant organizations remedy among the most advanced knowledge challenges and strengthen their enterprise operations.
We should additionally place Cloudera as a thought chief in our area. By specializing in thought management and strategic and constant messaging, we cannot solely elevate Cloudera’s fame but additionally affect trade conversations, differentiate ourselves from rivals, and finally contribute to our long-term success.
Why have you ever been drawn towards tech firms all through your profession?
I started my profession at an Promoting and PR company, working with purchasers starting from retail to manufacturing to tech firms. Nevertheless, my journey really took off once I transitioned right into a communications function at a software program firm in Silicon Valley. That is the place I discovered myself captivated by the fast-paced power and the ever-evolving panorama of expertise. I imply, a lot has modified even within the final 12 months with AI, cloud computing, and the metaverse. With a view to achieve success in tech communications, you want to have the ability to evolve alongside these modifications and improvements – one thing that’s not simply needed however thrilling. I really feel notably enthusiastic about becoming a member of Cloudera due to the continual innovation occurring throughout the enterprise to assist our prospects remedy their hardest AI and knowledge challenges.
What’s an underrated high quality or talent within the communications discipline to have? How has that talent helped you?
There are a number of I might checklist, however I feel a very powerful is the flexibility to actively pay attention. Lively listening entails extra than simply listening to somebody; it entails genuinely striving to grasp the importance and intent behind their phrases. Communication professionals usually spend time doing the talking, however I’ve discovered in my very own profession that being able to actually pay attention is essential for efficient communication and forming significant connections. By actively listening, I can tailor communication methods that handle particular wants and necessities, leading to extra fruitful collaborations and profitable outcomes.
You had been just lately named a Chief in Ragan Communications’ checklist of High Ladies in Communications for 2024. What does it really feel wish to be honored alongside different feminine trade specialists and visionaries who redefine the best way communicators join, inform, and innovate?
I do know it might sound cliché, nevertheless it actually is an honor. I used to be acknowledged alongside some really proficient and unimaginable leaders, trade trailblazers, and galvanizing girls. All the honorees have completed some wonderful feats all through their careers, whether or not simply beginning out on this planet of communications or trade veterans like me. Whereas my title is the one listed, I see it as a crew win – consultant of all of the clever and dynamic people I’ve had the pleasure of working with – each previous and current.
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