Samsung Electronics right this moment introduced a world partnership with ‘BTS WORLD TOUR ‘ARIRANG,’’ unveiling a brand new live performance expertise powered by Galaxy cell expertise that brings artists and the viewers nearer collectively.
BTS and ARMY have constructed a cultural motion that brings everybody collectively to have fun self-expression and connection via music. This resulted in a world influence that fosters genuine shared experiences — values that resonate deeply with Samsung’s Galaxy model philosophy. By harnessing the ability of music and expertise, Samsung and the ‘BTS WORLD TOUR ‘ARIRANG’’ are empowering folks to seize particular moments and share them with the world.
“Samsung believes that expertise enriches on a regular basis experiences,” stated Stephanie Choi, EVP and Head of the Cellular Advertising Heart, Cellular eXperience (MX) Enterprise at Samsung Electronics. “Via this collaboration, Galaxy will function a bridge connecting artists and the viewers, enabling folks to expertise live performance moments extra meaningfully and protect and share these recollections for longer.”
Constructing on Galaxy’s imaginative and prescient of significant, related experiences, Samsung is reimagining the normal live performance viewing expertise by enabling the viewers to emotionally have interaction with artists and their performances in additional immersive methods. Specifically, the Galaxy S26 Extremely digicam captures memorable moments from reside performances, permitting the viewers around the globe to relive and share the expertise, bringing the vitality and emotion of the live performance into their on a regular basis lives.
“Followers are on the coronary heart of every little thing we do, shaping our music and journey along with us,” stated Lee Jae-sang, CEO of HYBE. “Via this partnership with Samsung Electronics, we hope followers can expertise concert events extra vividly and create lasting recollections.”
‘BTS WORLD TOUR ‘ARIRANG’’ will start in Goyang, South Korea, and proceed in main cities around the globe via 2027. As a part of the world tour, an unique BTS THE CITY ARIRANG SEOUL is happening in Seoul from March 20 to April 19, together with a spread of Galaxy-powered immersive experiences to main landmarks throughout town.
Followers can discover the Galaxy S26 collection via interactive actions, together with a stamp rally at Samsung’s Gangnam retailer and creating self-made stickers utilizing the Galaxy AI-powered Inventive Studio. Individuals who full the actions are eligible to obtain prizes, together with limited-edition ‘BTS THE CITY ARIRANG SEOUL’ merchandise.
Following Seoul, ‘BTS THE CITY’ will develop to different tour stops. Samsung will participate in your complete ’BTS THE CITY’ journey, driving innovation that encourages followers to specific themselves, seize significant moments and develop on a regular basis experiences with Galaxy.