Apple adjusts trade-in values
In the event you’re planning to improve your iPhone, iPad, or Mac this week with one of many new fashions, you’re going to get rather less in your trade-in by way of Apple. Most are just some {dollars}, however you’ll get about $150 much less in case you’re buying and selling in a 16-inch MacBook Professional. You possibly can try the value in your particular mannequin on Apple’s Commerce In web page.
Watch us break down the brand new merchandise
Earlier than we head off for the evening, try our roundup video of the M4 iPad Air and iPhone 17e. And we’ll see you all within the morning for spherical 2!
iPhone 17e video exhibits off new options
Apple has posted a minute-long iPhone 17e video that takes a unique method than its typical promoting. It includes a voiceover operating by way of the brand new options in a extremely edited, scatterhot style. Watch it beneath:
OS 26.4 beta intrigue
This could possibly be only a quirk unrelated to this week’s bulletins, however Apple launched the third OS 26.4 beta updates to builders in the present day for iOS, iPad OS, watchOS, tvOS, and visionOS—all the pieces however macOS. Might that sign that new Macs are on the best way on Tuesday, and Apple remains to be engaged on it? We’ll have to attend till tomorrow to see.
New iPhone case and strap colours!
Together with the iPhone 17e, Apple has introduced a brand new set of colours for its equipment. The iPhone 17, 17 Professional, and 17 Professional Max silicone instances now are available Shiny Guava (pink) and Vanilla (off-white), whereas the iPhone 17 silicone case will get an Electrical Lavender (purple) coloration as nicely. The iPhone 17e silicone instances additionally are available Shiny Guava and Vanilla, together with a brand new Gentle Pink choice to match the brand new telephone. The identical coloration choices prolong to Apple Watch bands and Crossbody straps.

Apple
Deal: M3 iPad Air for $150 off
In the event you’re purchasing for a brand new iPad Air, you possibly can save $150 on the 5G model of the 11-inch M3 mannequin proper now. That’s mainly getting all-over wi-fi connectivity without spending a dime, and also you’re not lacking out on a lot in comparison with the brand new mannequin. We don’t anticipate this deal to final very lengthy (non-5G variants are already offered out), so go seize it if you would like one.
iPhone 17e: It isn’t thrilling but it surely’s nonetheless a very good deal
The iPhone 17e is probably not an enormous improve over final yr’s 16e, however for many customers it nonetheless delivers a very good expertise and worth at a worth that’s 25% lower than the iPhone 17.
Heaps extra deliberate for this week
Apple introduced the brand new iPad Air and iPhone 17e this morning, however that’s simply the beginning of a really busy week. Nonetheless to return:
Plus, we might get a brand new model of iOS 26.3 to help the brand new merchandise. We’ll have tons extra protection by way of in the present day and the remainder of this week, so maintain this web page open in your browser!
iPad Air: Heigh‐Ho, ho-hum
There’s not a lot to say concerning the new iPad Air, but it surely’s nonetheless an excellent pill at an excellent worth.
iPhone 17e: Extra MagSafe disappointment
David Worth digs into the iPhone 17e announcement to separate the nice (MagSafe, storage pricing) from the unhealthy (MagSafe speeds, binned A19 chip).

Apple
The place’s the iPad?
Apple up to date the iPad Air in the present day however didn’t launch a brand new base-level iPad, which can also be anticipated to get a chip refresh this week. It looks like the 2 fashions go hand-in-hand, so perhaps Apple has one thing greater for the entry-level mannequin?
Even Apple cannot discover something new concerning the iPad Air
Apple’s tagline for the iPad Air is, “Now supercharged by M4,” which is similar as earlier than, when it was “Now supercharged by M3.”
Odd preorder time
The brand new iPad Air and iPhone 17e will likely be obtainable for preorder starting Wednesday, March 4 at 9:15am ET. That differs from the same old timing, which is historically on a Friday at 8am ET, however could possibly be to coincide with Apple’s “Expertise” occasion, which begins a 9am ET on March 4.
iPhone 17e tidbits
A number of issues I’ve seen concerning the iPhone 17e:
- It has a 4-core GPU in comparison with the iPhone 17’s 5 cores
- It’s acquired a Ceramic Protect 2 entrance with 3x higher scratch resistance
- Similar 26-hour battery life
- It has slower 15W MagSafe charging
- It doesn’t have the N1 chip
No new colours for the iPad Air
Apple’s iPad Air is obtainable in the identical 4 colours because the earlier two fashions: blue, purple, starlight, and house grey. Sorry, iPad Air followers.

That’s an image of the M3 iPad Air, however you’d by no means know.
Apple
iPhone 17e is right here too!
Apple’s new entry-level iPhone has the C1X modem, A19 processor, MagSafe, and double the beginning storage (256GB). It additionally now is available in a brand new gentle pink coloration along with black and white. Nevertheless it nonetheless has a notch. It begins on the identical worth, $599.

Apple
The M4 iPad Air has arrived!
Apple has introduced the brand new iPad Air with an M4 chip, N1 and C1X modem for 5G and WiFi 7, and 12GB of RAM for a similar $599 and $799 beginning costs.
half-hour away!
The primary spherical of latest merchandise ought to arrive on the prime of the hour on Apple.com and the Apple Newsroom. iPhone 17e? iPad Air? MacBooks!? We’ll know quickly.
First merchandise anticipated at 9 am ET
Primarily based on earlier bulletins, we anticipate Apple to unveil the primary of its new merchandise on Apple.com at 9 am ET (6 am PT/2 pm GMT). So keep tuned!
A MacBook below $599?
Bloomberg’s Mark Gurman experiences that Apple believes its new MacBook is “unimaginable worth” and that it’s going to “drive a severe variety of switchers from Home windows machines and Chromebooks.” This might simply be Apple’s personal hype machine at full tilt, but it surely might additionally sign that the brand new MacBook will likely be cheaper than we predict. Might $499 be potential?
Apple Shops prepared for giant crowds
Based on Bloomberg’s Mark Gurman, Apple expects a “main rush” of shoppers at its shops following this week’s bulletins. I assume that’s as a result of everybody will need to try the brand new low-cost MacBook, as a result of I doubt folks will likely be dashing to get a have a look at the M4 chip within the iPad Air.
Apple March ‘expertise’ occasion: What to anticipate
Whereas Apple is promising every week of bulletins, that actually simply means Monday, Tuesday, and Wednesday. However these three days will likely be crammed with a number of new merchandise. We’re anticipating quite a few updates to present gadgets, together with:
Welcome to the Apple expertise reside weblog!
Beginning this morning, Apple will unveil a wide range of new merchandise over the course of the following three days. We anticipate merchandise to reach at 9 am ET, so stick round for the information, come again for the evaluation of what Apple releases, and take a look at our social media websites (Fb, Threads, and Bluesky) to affix the dialog.
