On February 19, Samsung hosted a particular “Hwaiting Night time” occasion at Samsung Home in Milan, gathering Workforce Samsung Galaxy athletes, TeamGalaxy influencers and content material creators for a night of celebration and encouragement on the Olympic Winter Video games Milano Cortina 2026.
The visitor listing featured greater than 130 attendees, together with a world-renowned freestyle skier Alex Corridor, Italy’s snowboarding sensation Ian Matteoli, a Swiss snowboarder and content material creator Nicolas Huber and an Italian way of life influencer Ludovica Frasca.
Impressed by the Korean expression “Hwaiting” — a phrase used to cheer somebody on and want them energy — the occasion created an area the place sport, tradition and Samsung Galaxy know-how got here collectively in assist of the Olympic motion.
On the occasion, attendees participated in a spread of interactive packages, together with guided excursions round Samsung Home, listening to the heartfelt tales of fellow athletes sharing their street to the Olympics. This system additionally featured TeamGalaxy content material captured all through the athletes’ Olympic Video games expertise, earlier than wrapping up with attendees watching reside video games on the massive display screen to cheer for his or her home-country groups.
By means of the Hwaiting Night time occasion, Samsung introduced collectively athletes, influencers and creators on the coronary heart of Milano Cortina 2026. The night was greater than a celebration. It embodied Samsung’s perception that openness creates connection, fostering shared experiences that join folks throughout cultures and languages — demonstrating that “Open at all times wins.”
