Product groups usually method platform organizations with requests that make full enterprise sense. A group launching in new markets wants regional cost processor integration. One other group piloting a brand new discounting technique wants a brand new incentive assemble. A 3rd group constructing an enterprise providing wants customized invoicing functionality. These requests are well-scoped and clearly useful. But platform groups should often decline them, not as a result of the request lacks benefit, however as a result of the platform roadmap is already filled with different higher-priority options and capabilities.
Product groups, in the meantime, function below completely different constraints. Income targets don’t alter for platform capability. Market launch dates had been set months in the past. Pricing experiments that would transfer key metrics can not wait two quarters for platform prioritization.
This acquainted deadlock stalls innovation, forces product groups into pricey duplication and pits enterprise priorities in opposition to engineering actuality. Whereas numerous collaboration fashions exist (Crew Topologies describe interplay modes, or embedded platform consultants), these assume the platform group both has capability to prioritize the work or that product groups ought to proceed independently.