Forward of The First Look 2026 at CES 2026, Samsung Electronics unveiled a teaser video on December 23 revealing the occasion’s theme — “Your Companion to AI Dwelling.”
The teaser displays Samsung’s imaginative and prescient of integrating AI throughout its services and products, positioning the corporate as a trusted companion that enhances and helps AI experiences all through customers’ each day lives.
Designed to construct anticipation for the occasion, the video makes use of vibrant lights and contours to kind silhouettes of latest improvements set to debut at The First Look, symbolizing the seamless integration of AI throughout Samsung’s portfolio. Within the remaining scene, the sunshine flows into Wynn Las Vegas, the place the occasion shall be held, revealing the theme.
The First Look 2026 will formally kick off on January 4 at 7 p.m. PST — two days earlier than the opening of CES 2026 — with a media occasion at Wynn Las Vegas, adopted by 4 days of exhibitions, tech boards and different occasions by way of January 7.
The media occasion will function key Samsung executives, together with TM Roh, CEO and Head of Machine eXperience (DX) Division; SW Yong, President and Head of Visible Show (VD) Enterprise; and Cheolgi Kim, Government Vice President and Head of Digital Equipment (DA) Enterprise. Collectively, they are going to define buyer expertise innovation methods throughout their respective areas.
The tech boards shall be held from January 5 to six, with 4 classes overlaying subjects together with AI, dwelling home equipment and design. Extra details about The First Look 2026 shall be revealed on Samsung Newsroom.