Apple’s Beats model is launching a brand new superstar advert marketing campaign as we speak that includes rapper Travis Scott and entitled “DARE TO DREAM.” The marketing campaign is impressed by a 2011 tweet from Scott when he was simply beginning his profession, wherein he claimed, “In the future Travis Scott will probably be someone.”
The marketing campaign brief movie is a “testomony to how perception in oneself can manifest into actuality” and encompasses a re-creation of his precise childhood bed room and an look by his actual mom, Wanda Webster.
The movie depicts a younger Scott engaged on music tasks utilizing his iMac and the unique Beats Studio headphones, with the scene remodeling from his bed room to a dream of sold-out exhibits on his just-completed “Circus Maximus” tour spanning a number of legs over the previous two years.
The dream is short-lived, nonetheless, along with his mom calling him again to actuality and sending him off to high school. Impressed by the dream, Scott composes his prophetic tweet, and on his method out of the home he discovers a pair of Powerbeats Slot in his pocket, a logo linking previous and current.
Whereas the partnership with Scott is at present targeted on the marketing campaign movie, Beats Chief Advertising and marketing Officer Chris Thorne hints that we are able to anticipate to see extra sooner or later.
“This marketing campaign captures one thing deeply private — the assumption that greatness begins with a single thought and the braveness to chase it,” stated Chris Thorne, Beats CMO. “It’s the identical perception that connects Beats and Travis — and that is solely the start of what we’ll construct collectively.”
Whether or not this implies we’ll see any product partnerships between Beats and Scott down the highway stays to be seen.
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