The Additive Manufacturing Customers Group (AMUG) has introduced one among its keynote audio system for the 2026 AMUG Convention. Ronen Hadar, Senior Director and Head of Additive Design and Manufacturing at LEGO, will give a keynote presentation on March 19, 2026. The complete convention runs March 15–19 in Reno, Nevada.
Hadar has spent greater than 15 years serving to information how LEGO develops and makes use of additive manufacturing (AM). His work spans know-how growth, innovation administration, and long-term manufacturing technique. He holds a PhD in design and product growth, with a give attention to future manufacturing strategies, from the College of Southern Denmark. At LEGO, he guides how the corporate adopts and scales AM, shifting the know-how past prototyping towards actual manufacturing functions. Hadar’s work additionally contains constructing and growing the crew liable for additive design and advancing new methods of integrating 3D printing into LEGO’s processes.
LEGO Icons Vacation Specific Prepare set. Picture courtesy of LEGO.
The information follows LEGO’s current transfer into mass-produced 3D printed components, particularly the printed factor included within the new Christmas prepare set that’s now being bought by the model. Earlier than that, LEGO solely used printed components in small, limited-edition units. The corporate is now clearly shifting right into a extra severe manufacturing part.
In actual fact, three months in the past, once we first realized that this LEGO prepare set was popping out in time for Christmas 2025, Hadar posted on his social media, “I’m very excited to share the following step in our Additive Manufacturing (AM) journey. As part of the LEGO® Icons set – Vacation Specific Prepare – we’re that includes our first large-scale AM produced factor. The factor is a purposeful prepare combining a number of LEGO® connectors and an inner performance, solely attainable with AM.
“The weather have been produced utilizing a High quality Element Decision platform, giving excessive accuracy and high quality to the factor, on par with our normal high quality and security necessities. That is solely attainable because of our unimaginable engineering groups. What an incredible job.”
LEGO’s Vacation Specific Prepare set is at the moment accessible, however in excessive demand, as a part of this 12 months’s Winter Village lineup.
This 3D printed prepare piece is a part of the LEGO Icons Vacation Specific Prepare set. Picture courtesy of LEGO.
A Look Inside LEGO’s AM Technique
Hadar’s keynote at AMUG, titled “Additive Manufacturing at Scale in Shopper Items: The Case of The LEGO Group,” will clarify how a model constructed on high-volume, low-cost plastic components is working 3D printing into its manufacturing mannequin within the toy enterprise.
Based on AMUG, LEGO has been operating a multi-year effort to co-develop new additive applied sciences, collect client suggestions, and push AM towards actual manufacturing, not simply prototyping. This work has helped LEGO take 3D printing from early experiments to precise merchandise on retailer cabinets.
Alex Roschli, AMUG’s Director of Training and Convention, mentioned the LEGO instance exhibits how AM can assist each creativity and studying.
“Additive manufacturing is reshaping the manufacturing panorama, and The LEGO Group is a superb instance of how these improvements can encourage each play and studying. Its integration of additive manufacturing provides the flexibility to quickly create new designs, prototype them, and transfer into manufacturing. The AMUG viewers is aware of LEGO bricks stimulate creativity whereas participating in play, which is nice for instructing engineering. With Ronen Hadar’s keynote, our convention attendees will obtain inventive stimulus to push the know-how additional,” Roschli famous.
Brickset posted one of many first photos of the LEGO 3D printed duck. Picture courtesy of Brickset.
LEGO is among the world’s most acknowledged client manufacturers, and its transfer into 3D printed components is one sturdy sign for the trade. If an organization this large can undertake AM at this scale, it suggests the know-how is maturing for mainstream use.
For AMUG attendees, Hadar’s session is anticipated to cowl how LEGO has developed and built-in AM into its processes, the investments the corporate has made in tools and digital instruments, and the challenges of bringing new manufacturing strategies right into a high-volume client model. He may even focus on how LEGO gathered suggestions by means of pilot merchandise and the way the corporate works to keep up its high quality requirements because it strikes additional into superior manufacturing. These subjects match nicely with the AMUG viewers, whether or not they’re new to AM or skilled engineers.
Hadar is one among a number of headline audio system deliberate for the 2026 convention. AMUG may even host a panel with its Diamond Sponsors on March 16, a second keynote on March 17, and the Innovators Showcase on March 18. In whole, the occasion will embody practically 150 shows, panels, workshops, and hands-on classes.
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