Samsung Electronics right now launched its new “One Shot Problem” marketing campaign, showcasing the simplicity of taking pictures with Galaxy AI.1 Created in collaboration with acclaimed photographer Tom Craig, the movie highlights how the Generative Edit function on Galaxy Z Fold7 makes capturing the perfect shot easy.
Because the 12 months involves an in depth, Samsung is encouraging individuals to remain current with family and friends this festive season. New European analysis2 from the corporate exhibits greater than half of respondents (57%) say taking images pulls them out of the second they’re attempting to get pleasure from.
Within the movie, acclaimed photographer Tom Craig — whose work has appeared in Esquire, Self-importance Truthful and Vogue — demonstrates how Galaxy AI options like Generative Edit3 assist customers get the proper shot whereas conserving their concentrate on what issues.
He makes use of Generative Edit on Galaxy Z Fold7 to take away visitors from Piccadilly Circus and fill in lacking particulars — proving perfection can come later, with out the trouble of snapping a number of pictures.
The analysis additionally signifies that almost half of respondents (45%) really feel strain to seize the proper photograph. Virtually three-quarters (73%) say they wish to dwell within the second extra and fear much less about getting the suitable image, but many say this strain stems from eager to protect reminiscences (83%) or look good on social media (30%).
When reviewing their images, about 9 in ten respondents (86%) have seen background components they need they might take away — together with photobombers (38%), stray objects (33%) and undesirable shadows or reflections (34%). Regardless of these distractions, 74% have by no means used AI instruments on their smartphones to repair them.
Key moments individuals say they’ve missed as a result of they have been busy taking images embrace household celebrations, vacationer landmarks and even milestones of their youngsters’s lives:
“A lot of nice images occurs within the second, the suitable look, the proper gentle, the precise setting. It’s irritating when an unwelcome distraction ruins that,” stated Tom Craig. “Our smartphones give us the facility to seize these essential moments, but it surely’s essential to not get so caught up chasing the proper image that we find yourself lacking the second completely. The One Shot Problem is about empowering everybody to seize stunning reminiscences and get again to having fun with them instantly, secure within the data that Generative Edit can good the small print later.”
“At Samsung, we all know life’s finest moments occur after we’re absolutely current — however we additionally wish to seize reminiscences we are able to cherish,” stated Benjamin Braun, chief Advertising and marketing Officer at Samsung Europe. “The One Shot Problem encourages individuals to get pleasure from these moments whereas nonetheless taking nice images effortlessly. With Galaxy AI’s Generative Edit, you possibly can keep targeted on the expertise — assured that each shot could be fantastically refined.”
Beginning November 25, customers can be part of the marketing campaign by sharing photos perfected with Generative Edit on Instagram.