November 11, 2025
UPDATE
Introducing iPhone Pocket: a lovely method to put on and carry iPhone
Born out of a collaboration between ISSEY MIYAKE and Apple, iPhone Pocket contains a singular 3D-knitted building designed to suit any iPhone
ISSEY MIYAKE and Apple as we speak unveiled iPhone Pocket. Impressed by the idea of “a bit of fabric,” its singular 3D-knitted building is designed to suit any iPhone in addition to all pocketable objects. Starting Friday, November 14, will probably be obtainable at choose Apple Retailer areas and on apple.com in France, Better China, Italy, Japan, Singapore, South Korea, the UK, and the U.S.
iPhone Pocket contains a ribbed open construction with the qualities of the unique pleats by ISSEY MIYAKE. Born from the thought of making a further pocket, its understated design absolutely encloses iPhone, increasing to suit extra of a person’s on a regular basis objects. When stretched, the open textile subtly reveals its contents and permits customers to peek at their iPhone show. iPhone Pocket might be worn in a wide range of methods — handheld, tied onto baggage, or worn instantly on the physique. That includes a playful coloration palette, the brief strap design is out there in eight colours, and the lengthy strap design in three colours.
“The design of iPhone Pocket speaks to the bond between iPhone and its person, whereas conserving in thoughts that an Apple product is designed to be common in aesthetic and versatile in use,” shared Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO. “iPhone Pocket explores the idea of ‘the enjoyment of sporting iPhone in your personal approach.’ The simplicity of its design echoes what we follow at ISSEY MIYAKE — the thought of leaving issues much less outlined to permit for potentialities and private interpretation.”
“Apple and ISSEY MIYAKE share a design strategy that celebrates craftsmanship, simplicity, and delight,” mentioned Molly Anderson, Apple’s vp of Industrial Design. “This intelligent additional pocket exemplifies these concepts and is a pure accompaniment to our merchandise. The colour palette of iPhone Pocket was deliberately designed to combine and match with all our iPhone fashions and colours — permitting customers to create their very own personalised mixture. Its recognizable silhouette affords an exquisite new method to carry your iPhone, AirPods, and favourite on a regular basis objects.”
A Piece of Material
Crafted in Japan, iPhone Pocket contains a singular 3D-knitted building that’s the results of analysis and improvement carried out at ISSEY MIYAKE. The design drew inspiration from the idea of “a bit of fabric” and reinterpreted the on a regular basis utility of the model’s iconic pleated clothes. The event and design of iPhone Pocket unfolded in shut collaboration with the Apple Design Studio, which offered perception into design and manufacturing all through.
Availability
iPhone Pocket is a special-edition launch. The brief strap design is out there in lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black; the lengthy strap design is out there in sapphire, cinnamon, and black. iPhone Pocket within the brief strap design retails at $149.95 (U.S.), and the lengthy strap design at $229.95 (U.S.).
Prospects should purchase iPhone Pocket starting Friday, November 14, at choose Apple Retailer areas and apple.com in France, Better China, Italy, Japan, Singapore, South Korea, the UK, and the U.S. Simply in time for the vacations, Apple Specialists in shops and on-line can assist prospects combine and match totally different lengths and colours with their iPhone, type iPhone Pocket, and buy their new favourite accent.
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About ISSEY MIYAKE
ISSEY MIYAKE was based in 1971 by the namesake designer, one 12 months after the institution of MIYAKE DESIGN STUDIO. The corporate operates by means of an built-in course of for clothes and associated objects, encompassing artistic conception, improvement, manufacturing, and retail operations. Guided by the philosophy of “bringing unprecedented originality for ease in on a regular basis life,” ISSEY MIYAKE practices this dedication by means of merchandise conceived with society and the longer term in thoughts, thus making certain an enduring tradition of modern design and making.
About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. Right now, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Imaginative and prescient Professional. Apple’s six software program platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — present seamless experiences throughout all Apple units and empower folks with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, iCloud, and Apple TV. Apple’s greater than 150,000 staff are devoted to creating one of the best merchandise on earth and to leaving the world higher than we discovered it.
Press Contacts
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Apple
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