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Tuesday, May 12, 2026

Apple provides new App Retailer submission and advertising options


Apple is rolling out a spherical of enhancements that can make it simpler for builders to submit, handle, and market their apps on the App Retailer. Right here’s what’s new.

As detailed within the Information part of Apple’s Developer web site, builders can now:

  • Submit extra objects to App Overview
  • Create double the variety of customized product pages and add key phrases
  • Supply codes to all In-App Buy sorts

Listed below are a couple of particulars on every replace:

Submitting extra objects to App Overview

Apple says that now, even when a developer already has an app model beneath overview, they will submit extra objects to App Overview independently.

This consists of a number of In-App Occasions, a number of Sport Middle options (akin to achievements, leaderboards, and challenges), or perhaps a important bug-fix replace.

Right here’s Apple’s full description of what’s new in submitting extra objects to App Overview:

Now you possibly can ship extra objects to App Overview impartial of an present submission, providing you with larger flexibility when submitting your apps and video games. For instance, now you can submit:

  • A number of In-App Occasions in a separate submission when you’ve got an app model beneath overview.
  • An app model to handle a important bug that’s separate from any present customized product pages beneath overview.
  • A number of Sport Middle options — together with achievements, leaderboards, challenges, and extra — in a submission that’s separate from an app model beneath overview.

Creating double the variety of customized product pages and including key phrases

Apple says that builders can now publish “as much as 70 customized pages at a given time,” which in observe means builders will get to take pleasure in extra flexibility to “spotlight totally different content material and options inside your app or recreation utilizing distinctive screenshots, app previews, and promotional textual content”.

Moreover, Apple introduced at present that builders can now “assign key phrases to every customized product web page” to enhance App Retailer discoverability, as “customized product pages with key phrases assigned to them can seem in search outcomes for these chosen key phrases as an alternative of your default product web page.”

Increasing supply codes to all In-App Buy sorts, promo code sunsetting in 2026

Apple additionally introduced that it’ll broaden supply codes to:

  • Consumable, non-consumable, and non-renewing subscriptions.
  • Auto-renewable subscriptions that don’t auto-renew as soon as the promotional interval ends.

In observe, which means that supply codes now assist each kind of In-App Buy, marking step one in Apple’s transition away from promo codes, additionally introduced at present:

“Supply codes construct on the performance of promo codes and supply improved configuration and buyer eligibility choices. Because of this, beginning March 26, 2026, you’ll not be capable to create promo codes for In-App Purchases in App Retailer Join. Any present promo codes for In-App Purchases you’ve created will be redeemed till they expire. You possibly can proceed to make use of promo codes with a view to present folks with a free obtain of your app.”

You possibly can learn Apple’s full announcement right here.

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