New long-term partnership — introduced at Road League’s Paris cease — celebrates a shared perception in openness, and a dedication to creativity, connection and tradition
Samsung Electronics and Road League Skateboarding (SLS) right this moment introduced the growth of their current partnership into a world alliance. United by shared values of creativity, innovation and openness — in addition to a deep respect for the skateboarding group — the renewed partnership marks a big milestone for each manufacturers. A mirrored image of Samsung’s broader efforts to make use of know-how and innovation to positively influence individuals’s lives, the information was shared forward of the primary day of competitors at SLS Paris, which is without doubt one of the most anticipated stops on the worldwide skateboarding tour.
The preliminary partnership, launched early final 12 months as a part of Samsung’s “Open At all times Wins” marketing campaign, proudly celebrated the distinctive tradition and world affect of skateboarding. With activations throughout key occasions and athlete-led storytelling, this system fostered a robust connection between Samsung, SLS and the broader skateboarding group.
Now, Samsung and SLS are taking that momentum to the following stage with a long-term, multi-year world partnership that spans occasions throughout continents. As a part of the settlement, SLS will present Samsung with year-round cultural perception and inventive collaboration to tell skate-specific product options and campaigns.
“From the beginning, our partnership with Road League Skateboarding has been rooted in authenticity, innovation, and a shared ardour for openness,” mentioned Stephanie Choi, EVP & Head of Advertising of the Cellular eXperience Enterprise at Samsung Electronics. “We’re wanting ahead to rising this relationship and reinforcing Samsung’s long-term dedication to elevating skate tradition — and to showcasing how our know-how could make a optimistic influence by means of creativity, connection and group.”
Samsung additionally introduced that two-time Olympic medalists Jagger Eaton and Rayssa Leal are becoming a member of Group Samsung Galaxy as athlete ambassadors. Eaton, a 2021 SLS Tremendous Crown World Champion, is without doubt one of the sport’s most dominant and versatile rivals. Leal, a three-time SLS Tremendous Crown World Champion and probably the most embellished skaters in SLS historical past, continues to encourage followers all over the world along with her daring, expressive type. Their return underscores Samsung’s long-term funding in skateboarding tradition and group.
“Each session is completely different – new spots, new tips, new power,” mentioned Eaton. “To maintain progressing, it’s a must to keep open to all of it. That’s why this partnership with Samsung is so particular. They share that very same perception that openness drives creativity, connection, and development in skateboarding and past.”
“Skateboarding is about openness – freedom to specific your self, to attach with individuals in all places, and to maintain pushing ahead,” mentioned Leal. “That’s why I’m excited to workforce up with Samsung, a model that believes in openness as a lot as I do. Collectively, we will encourage the following technology of skaters to create, join, and share their type with the world.”
“Skateboarding is a tradition that thrives on creativity and connection,” mentioned Frank Lamicella, Chief Government Officer of Road League Skateboarding. “Samsung’s help and perception in our imaginative and prescient has been instrumental in serving to us elevate the expertise for skaters and followers alike. This expanded partnership is a testomony to the influence we’ve already made collectively, and we’re excited for what’s nonetheless to come back.”
About Road League Skateboarding
Since its inception in 2010, Road League Skateboarding (SLS) has propelled road skateboarding from a group of unbiased standalone occasions to a famend world sequence. As pioneers of road skateboarding’s premium qualification system and competitors format, SLS presents an amateur-to-professional pathway and creates thrilling stay occasions throughout the globe. The SLS Championship Tour is acknowledged because the world’s premier skilled road skateboarding competitors. Occasions happen on custom-built, one-of-a-kind, SLS-certified plazas in main cities all over the world, with the perfect within the sport competing for the very best stakes. For extra info, go to StreetLeague.com.