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Wednesday, May 13, 2026

Introducing the Google Play Video games Degree Up program


We’re evolving Google Play Video games into an built-in expertise centered on the participant journey. Right this moment, gamers have to leap between totally different platforms to find, play, and socialize. Our purpose is to attach these journeys to create the finest gaming expertise for gamers and develop your online business. Video games that provide seamless and rewarding experiences obtain larger engagement and progress on Play. That’s why we’re introducing Google Play Video games Degree Up, a brand new approach we’re leveling up the participant expertise and unlocking higher success for your online business.

The Degree Up program is open to all games¹, together with entry to highly effective instruments and promotional alternatives. Video games can keep enrolled in this system and maximize advantages by assembly the consumer expertise tips by every program milestone, the primary milestone date being July 2026. Let’s take a more in-depth have a look at the advantages and tips of Google Play Video games Degree Up.

Program advantages to speed up your progress

Video games which can be a part of the Degree Up program can entry a set of advantages to speed up enterprise progress. This features a new house to have interaction with gamers, entry to content material instruments in Play Console, and enhanced discovery alternatives via editorial surfaces on the Play Retailer.

  1. Re-engage gamers on You tab. You tab² is a brand new customized vacation spot on the Play Retailer the place gamers can view content material and rewards from video games they’ve not too long ago performed, multi function devoted place. It’s designed that will help you re-engage and retain gamers by showcasing your newest occasions, provides, and updates.

    Video games can function their content material on You tab utilizing engagement instruments in Play Console. You possibly can drive participant engagement via a wealthy retailer presence utilizing promotional content material, Play Factors coupons, YouTube movies, and achievements, which all present up in your recreation element web page and You tab.

    Re-engage players on You tab.

    Conflict of Clans is re-engaging gamers via You tab
  2. Maximize your recreation’s attain. To make it simpler for gamers to find nice video games, we’re incorporating the consumer expertise tips into our editorial standards. Video games which can be a part of this system can have the chance for distinguished boosts throughout the shop together with that includes alternatives and Play Factors boosters and quests. Titles which can be a part of this system can have extra alternatives to be really helpful via editorial surfaces throughout the shop together with the Video games residence and Play Factors residence.  

    Maximize your game's reach.

    Get extra alternatives to be featured on editorial surfaces
  3. Unlock deeper efficiency insights. Making the appropriate choices to develop your recreation requires a transparent image of your whole enterprise. Subsequent yr, we’re introducing extra superior reporting in Play Console. You’ll join the dots from participant acquisition to long-term engagement and monetization, supplying you with the holistic insights wanted to optimize your progress technique with confidence.

Tips constructed on nice consumer expertise

Video games can keep enrolled in this system and entry advantages by assembly the consumer expertise tips. These tips are based mostly on what gamers need: a seamless, rewarding expertise all over the place they play. To ship on this, we have established three core consumer expertise tips:

  1. Participant continuity: Right this moment’s gamers take pleasure in their video games throughout a number of gadgets. They need to proceed enjoying with out lacking a beat. Cloud save makes this potential, Cloud save makes this potential, whereas Play Video games Providers robotically syncs their sign-in credentials for a seamless expertise.

    We’re making this expertise even higher with Play Video games Sidekick. The brand new in-game overlay provides gamers instantaneous entry to their rewards, provides, and achievements, driving larger engagement to your recreation. With AI-driven ideas and recommendation, Sidekick helps gamers keep immersed within the video games they love. Beginning early subsequent yr, you may allow this expertise by utilizing a easy toggle in Play Console with a streamlined testing course of.

Play Video games Sidekick retains gamers immersed in your recreation

  • Rewarding participant journeys: Gamers love seeing the effort and time they spend money on video games be acknowledged and rewarded. By designing achievements that span the lifetime of the sport—celebrating development to discovering hidden surprises and even acknowledging failed makes an attempt—you may make a participant’s whole expertise really feel extra participating and valued. By implementing prime quality achievements, you’ll grow to be eligible for Play Factors quests that reward gamers for finishing every achievement and improve retention to your recreation.
  • Cross device gameplay:

    DREDGE rewards participant development via achievements

  • Cross gadget gameplay: Gamers need the pliability to take pleasure in their favourite video games on any gadget. We’ve seen video games optimized for a number of gadget varieties—from cell to pill to PC—drive larger participant engagement and spend.  To make these video games even simpler for gamers to search out, we’re launching new in-store discovery options later this yr to prominently showcase titles with nice cross gadget and enter help.

    You can provide your gamers the pliability to play how they need by including keyboard and mouse help, in addition to controller help—which additionally unlocks higher gaming with attachable cell controllers and Android XR. Google Play Video games on PC makes it simpler to carry your cell recreation to a brand new viewers with a streamlined distribution utilizing Play Console.

  • Start exploring Google Play Games Level Up today

    Person expertise tips by every program milestone

    Begin exploring Google Play Video games Degree Up as we speak

    The Degree Up program is rolling out in Play Console beginning as we speak. Participant expectations and developer wants are at all times evolving. The Degree Up program is designed to evolve with them which is why consumer expertise tips and advantages could also be up to date over time. We’re dedicated to offering updates early so you may make knowledgeable choices about this system. 

    Google Play Video games Degree Up is how we’re investing in your success and creating the most effective expertise for gamers. We imagine that by partnering to construct superb experiences, we will construct a stronger ecosystem for everybody.


    ¹ Video games within the On line casino class, together with social on line casino and real-money wagering titles, might have restricted entry to sure program advantages.
    ² You tab is on the market in international locations the place Google Play Factors is obtainable. See the
    Play Factors Assist Heart for particulars.

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