Samsung Electronics returned to Gamescom 2025 in Cologne, Germany with a showcase that introduced collectively high-performance gameplay, immersive experiences and powerful group connections and trade partnerships throughout two venues.
The corporate supplied a behind-the-scenes have a look at how innovation interprets into on-screen experiences — reinforcing Galaxy as a go-to alternative for players worldwide.
At its sales space contained in the Koelnmesse exhibition corridor, Samsung displayed a variety of merchandise. The corporate additionally welcomed attendees to The World of #PlayGalaxy, an occasion held at Dock² in Cologne-Mülheim. Samsung Newsroom captured some highlights from Gamescom 2025.
▲ The World of #PlayGalaxy at Dock²
Samsung Gaming Discussion board: Joint Endeavors With Like-Minded Companions
On August 22, Samsung opened The World of #PlayGalaxy with the Samsung Gaming Discussion board — placing collaboration on the forefront. The panel featured leaders from Google, HoYoverse, Qualcomm and Samsung, together with content material creator Rurusama, to discover how joint innovation is advancing the cell gaming expertise.
Panelists highlighted how adoption of the Vulkan Engine for 3D graphics, chipset optimization and new gameplay options is reshaping the Galaxy gaming expertise.
“We strongly imagine within the imaginative and prescient of Vulkan, so we co-developed a long-term roadmap alongside Samsung and others,” mentioned Scott Carbon-Ogden, Senior Product Supervisor at Google. He famous that the businesses share a imaginative and prescient of constructing a Vulkan-based Android ecosystem and making Vulkan the usual utility programming interface (API) by 2027.
HoYoverse’s Vice President of International Enterprise Growth, Fish Ling, defined how Vulkan was efficiently launched to Genshin Impression and delivers a 17.1% higher FPS efficiency on the heaviest sport frames, enabling smoother, extra steady cell gaming experiences made attainable with Samsung’s assist. He additionally pointed to Recreation Assist, a brand new characteristic inside Circle to Search that lets gamers immediately entry suggestions with out pausing gameplay.
“The Snapdragon 8 Elite for Galaxy is designed to ship next-level gaming experiences by maximizing efficiency whereas sustaining energy effectivity,” mentioned Bobby Oh, Director of Gaming International Partnerships at Qualcomm. He launched the chipset because the powerhouse behind latest improvements and optimizations.
▲ (From left) Moderator Craig Chapple, Jungwoo Kim, Scott Carbon-Odgen, Bobby Oh, Fish Ling and Rurusama
The discussion board underscored that these achievements had been the results of collaboration throughout {hardware}, software program and platforms by Samsung and its companions. The collective effort helps guarantee Galaxy gadgets stay on the forefront of cell gaming.
The World of #PlayGalaxy Expertise
▲ Guests collect at The World of #PlayGalaxy.
After the Samsung Gaming Discussion board, attendees entered The World of #PlayGalaxy to expertise a competition of gameplay that spotlighted Galaxy’s newest capabilities.
Followers explored zones created with Samsung’s companions that featured main titles reminiscent of PUBG Cell, Honkai: Star Rail, Genshin Impression and Mongil: Star Dive. Palms-on play showcased the Galaxy gadgets’ efficiency, immersive visuals and vivid shows, whereas additionally illustrating how collaboration delivers smoother gameplay and richer experiences for customers.
▲ Guests get pleasure from widespread cell video games on the gameplay zone.
Particular occasions added to the power. PUBG Cell influencers confronted off in one-on-one battles, giving the group a style of pro-level play. At Mongil: Star Dive sales space, gamers raced by time-attack challenges that examined their expertise and Galaxy’s efficiency.
The joy continued on stage with creator-led speak exhibits and game-show fashion segments that blended leisure and interplay, giving audiences new methods to interact with their favourite video games and creators.
Greater than a tool showcase, The World of #PlayGalaxy carried a robust sense of group. From gathering digital cash and snapping images on the wall to selecting up unique merchandise and sharing tales between matches, followers immersed themselves not solely within the video games but additionally in a tradition of connection, creativity and play.
“The World of #PlayGalaxy was greater than a product showcase,” mentioned David Moon, Head of Influencer Advertising and marketing, Cell eXperience (MX) Enterprise at Samsung Electronics. “It was designed as an immersive house for cell gaming followers to come back collectively, expertise Galaxy firsthand and have a good time the enjoyment of play.”
▲ Crowds collect at a creator occasion.
#PlayGalaxy Cup
One of many highlights of The World of #PlayGalaxy was the #PlayGalaxy Cup, a event showcasing Galaxy’s efficiency and the eagerness of the gaming group.
Interactive components let followers join with Crew Redox and Crew Coa77k earlier than the ultimate showdown, the place Crew Redox claimed the title. Separate fan tournaments additionally gave on a regular basis gamers an opportunity to compete, type new groups and check their expertise underneath the identical lights.
▲ #PlayGalaxy Cup champions Crew Redox pose with the trophy.
Galaxy Innovation on Show
Samsung’s sales space at Koelnmesse drew players from around the globe, with attendees lining as much as attempt widespread titles on the most recent Galaxy gadgets.
▲ Guests crowd Samsung’s Gamescom 2025 sales space to check out the most recent Galaxy options.
Whether or not exploring expansive worlds, competing in fast-paced matches or multitasking mid-game, Galaxy gadgets saved tempo — because of Samsung’s collaborations with main studios on direct optimization.
Easy efficiency and seamless machine compatibility confirmed how Galaxy innovation meets the wants of each informal followers and aggressive players whereas serving to form the way forward for cell gaming.
▲ The World of #PlayGalaxy is an immersive house the place cell gaming followers might come collectively.
From the roar of the crowds on the #PlayGalaxy Cup to the bustle of the present ground, Samsung introduced its gaming imaginative and prescient to life at Gamescom 2025 by its sales space and The World of #PlayGalaxy — highlighting efficiency powered by Galaxy innovation, collaboration with companions and a world group shaping the way forward for cell gaming.