Acuitis, a number one French eyewear boutique, has embraced digitalization by implementing the Materialise Eyewear Becoming Suite in over 100 of its shops throughout France. This modern instrument brings a brand new stage of personalization to their buyer expertise.
Frederic Beausoleil, Inventive Director at Acuitis and an eyewear designer for over 30 years, aptly described the Eyewear Becoming Suite as “simplexity.” Whereas it seems easy on the floor, the instrument is definitely fairly advanced. An in-store optician begins by capturing a 3D scan of the shopper’s face. Utilizing 3D rendering software program, they’ll then information the shopper by means of digital twins of the accessible frames which can be true to life and primarily based on their bodily knowledge.
The Materialise Eyewear Becoming Suite instrument is straightforward for retailers like Acuitis to be taught and use. The shopper expertise is quick and clean. On the floor, it’s remarkably easy: an in-store optician begins every session by capturing a 3D scan of the shopper’s face. Utilizing 3D rendering software program, they’ll then information their visitor by means of true-to-life digital twins of the accessible frames, with solutions primarily based on their bodily knowledge.
The expertise is highly effective, with a classy algorithm creating correct facial reconstructions utilizing over 10 million knowledge factors. This not solely ensures that the frames are true to life but additionally permits for on-demand customization.
Moreover offering a extra personalised and better-fitting resolution for Acuitis clients, the Materialise Eyewear Becoming Suite has broader implications. The suite additionally promotes inclusivity by accommodating totally different face shapes. The adoption of this instrument has drastically improved the shopper expertise at Acuitis, whereas sustaining a human connection. The 3D scanning expertise has been properly acquired, enhancing the shopper expertise.
The instrument’s transparency is critical, because it brings objectivity and impartiality to the method, easing clients’ issues. On the pill, clients can check out totally different fashions, encouraging them to attempt new frames or kinds. Utilizing the platform is straightforward, and coaching for the pill was easy. The Materialise Eyewear Becoming Suite is fashionable amongst clients and opticians, attracting individuals to the shops and producing gross sales. Phrase of mouth is having an actual impression, with 50% of shoppers buying a 3D printed body. This results in an elevated common buy quantity. 3D collections are fashionable and clients aren’t involved in regards to the worth as a result of they perceive the worth and benefit from the expertise of designing their very own frames.
The Materialise Eyewear Becoming Suite might revolutionize stock administration by permitting for a totally digital stock, enabling AM of eyewear frames to scale into tens of millions of elements produced yearly. The adoption of digital instruments has advantages for eyewear designers as properly, permitting for the creation of distinctive and modern merchandise.
Personalization and the usage of digital twins are highly effective tendencies in Acuitis boutiques. The gathering consists of three distinctive but complementary kinds, starting from a basic Nordic theme to iconic shapes with a contemporary twist, and concluding with a extra structural design. It’s a fusion of modernism and avant-garde that may solely be achieved by means of 3D printing.
Nevertheless, what issues most to Frederic and his fellow designers is how these applied sciences can meet the wants of their clients. When mixed with improvements like digital twins, they’ve the potential to revolutionize the eyewear trade.
“Personalization is a big pattern throughout a number of industries in the present day. There’s a rising demand for it. The power to supply made-to-measure frames addresses this demand: select your form, select your coloration, select your dimension. It’s a real innovation and a big benefit for our clients,” Frederic explains.
He provides, “Digital twins have been initially developed in medication, however when it comes to optics, we’re the leaders. We all know how one can leverage this important innovation. It’s an exceptionally distinctive providing in retail and fully disruptive. Individuals are amazed after they have their faces scanned and see their absolutely digitized faces with a body on them. It’s a one-of-a-kind expertise.”
“We have been impressed with the Eyewear Becoming Suite because it offers extra than simply an app with digital try-on options,” commented Guénola Giangrasso, Director of Advertising and Communication at Acuitis. “It additionally gives sizing suggestions. I don’t simply check out a body — the body sits completely on my face as a result of its measurements are decided by the form and dimension of my face and my pupillary distance.”
Trying forward, Acuitis wonders what the longer term holds. Has the system left a long-lasting impression? In keeping with Guénola, the reply is a convincing sure.
“Now we have quite a few plans for the longer term,” she stated. “There may very well be new shapes, new supplies, or new colours. We depend on Materialise for his or her solutions and improvements in these areas. However one factor is for certain, the vary of potentialities is solely extraordinary.”