Hannover Messe is the occasion to see manufacturing innovation. This yr, 127,000 enterprise and authorities leaders from 150 nations gathered to see how know-how is shaping the longer term. As soon as once more, Microsoft showcased developments in AI and cloud applied sciences, underscoring its dedication to the continuing transformation inside manufacturing. Along with clients and companions, Microsoft’s presence highlighted “Industrial AI in Motion” with demonstrations and thought management targeted on generative design, manufacturing facility effectivity, and frontline operations.
Industrial AI in Motion
By 31 demos, 53 theater periods, and three ancillary occasions, Microsoft highlighted how AI brokers are serving to producers unlock new ranges of productiveness, resiliency, and development. As the brand new interface to industrial information and operations, generative AI instruments permit each employee—from the manufacturing facility flooring to the boardroom—to floor well timed, related insights that drive decision-making. Take a look at brokers constructed with the facility of Microsoft Copilot Studio for your self.
Within the sales space, Microsoft targeted on your entire manufacturing worth chain: advancing innovation in digital engineering with generative AI, getting ready the manufacturing facility edge for AI, AI brokers supporting the event of frontline employees, and eventually making clever digital threads a actuality. Microsoft introduced these 4 alternatives to life via 4 distinct neighborhoods stuffed with demos, companions, and buyer tales. Highlights included collaborations with Rolls-Royce, Siemens, PTC, Sandvik, Husqvarna, Sight Machine, Sanctuary AI, SymphonyAI, Bridgestone, and Databricks. Microsoft’s Hannover presence garnered unimaginable media consideration, notably a number of information channel interviews with Anges Heftberger, CEO, Microsoft Germany, and a go to from Roland Busch, CEO, Siemens AG.
This yr, Microsoft’s centerpiece displayed the Rolls-Royce transformation journey from design engineering via the manufacturing facility to upkeep operations. For over a century, Rolls-Royce has been a drive for progress; powering, defending, and connecting folks all over the place. Immediately, with digital transformation on the forefront, the corporate is redefining how its world-class merchandise are designed, constructed, and maintained. With assist from Siemens and Microsoft, Rolls-Royce is now utilizing AI to streamline manufacturing, enhance engine effectivity, and predict upkeep wants earlier than points come up.
Making clever digital threads a actuality
Grounded in unified operational (OT), enterprise info (IT), and engineering (ET) information, digital threads join each section of producing—delivering well timed, actionable insights to each crew, from design and manufacturing to upkeep and buyer assist. This steady, linked movement of information enriches each stage of the manufacturing worth chain.
And not using a sturdy information basis, producers will wrestle to faucet into the complete potential of AI. Knowledge high quality, standardization, and integration are sometimes inconsistent, making insights onerous to entry and belief. Microsoft Material helps producers overcome these obstacles—turning fragmented information into clever digital threads that energy higher selections, quicker innovation, and operational excellence. Alongside Material and Microsoft Dynamics 365 demos, Microsoft companions AVEVA, Databricks, Kongsberg, and Parsec displayed how AI is influencing real-time manufacturing monitoring and predictive upkeep to gas resilient, environment friendly, and sustainable manufacturing.
Engineering with generative AI
AI is disrupting design and engineering, unlocking new ranges of innovation, pace, and creativity. With generative AI, producers can now quickly discover a variety of prospects, optimizing merchandise for efficiency, manufacturability, and value. Microsoft companions PTC, Sandvik, Schneider Electrical, Eplan, Rescale, and NTT DATA demonstrated real-world functions of AI reshaping product growth and lifecycle—from accelerated design iterations to predictive simulations. The result’s higher-performing, extra customer-centric merchandise dropped at market quicker and extra effectively.
Making ready the manufacturing facility edge for AI
AI is redefining manufacturing facility operations. Producers should combine industrial edge options with the cloud to totally capitalize on their store flooring investments. The Microsoft Azure adaptive cloud strategy captures information from industrial tools belongings and units, normalizing it on the edge, sending insights to the cloud and again. Together with companions Accenture Avanade, Cognite, Litmus, Schneider Electrical, Sight Machine, Rockwell, and Tulip, Microsoft showcased how AI on the edge is reworking real-time manufacturing facility visibility and efficiency monitoring.
Supporting frontline employees with AI brokers
AI transformation is reshaping each facet of producing operations. Because the business grapples with excessive turnover, upskilling the workforce has turn out to be a important problem. AI brokers are actually giving frontline employees real-time steering to assist them make quicker, better-informed selections. AI-powered brokers are streamlining industrial environments, permitting operators, manufacturing groups, and facility managers to entry insights and optimize processes via pure language interactions. By accelerating problem decision and root trigger evaluation, the agent improves day-to-day productiveness and operational resilience. Along with Microsoft 365 Copilot and Microsoft Dynamics 365 Subject Service demos, companions Sanctuary AI and SymphonyAI highlighted how AI and automation are redefining the way forward for frontline work.
Driving AI management and business innovation
The Microsoft theater was busy this yr. Moved within the sales space, this house linked enterprise leaders, innovators, and clients to the specialists, making a discussion board to debate the distinctive challenges going through manufacturing and the way AI and cloud applied sciences are serving to handle them. Listed below are a number of highlights from the theater:
- “Celebrating ladies in manufacturing” introduced collectively influential feminine voices in manufacturing to discover their profession journeys, achievements, challenges, and recommendation to encourage the following technology of expertise. Thanks to panelists Elise Hersko, Sandra Anderstedt, and Monica Ugwi.
- An Industrial AI management dialog between Roland Busch, Siemens CEO, and Uli Homann, Microsoft CVP of Cloud and AI, who shared their learnings on main in AI. Each agreed that success is dependent upon a trusted information ecosystem, accountable AI practices, and a dedication to scaling AI initiatives that begin with the shopper.
- Microsoft Clever Manufacturing Award (MIMA) showcase, in partnership with Roland Berger, celebrated the winners of the MIMA, recognizing innovation in sensible manufacturing throughout Europe, Center East, and Africa. The 2025 winners included Continental, Diehl Metering, Philip Morris Manufacturing & Expertise, ZEISS Digital Innovation, plus Cereal Docks and MIPU.
Unlock new prospects with Microsoft
Thanks to the purchasers, companions, and the 1000’s of attendees who engaged with the Microsoft sales space all through the week. We’re wanting ahead to HANNOVER MESSE 2026.
Adam Bogobowicz is a seasoned enterprise and know-how skilled with a 30-year tenure within the know-how business. Because the Director of Product Advertising at Microsoft, he oversees the Industrial Transformation portfolio; the adaptive cloud portfolio, edge and cloud information merchandise enabled by Material, industrial AI product portfolio, and frontline employee suite of merchandise.