On January 21, Samsung Electronics invited 90 Samsung Members Stars from 19 international locations to San Jose, California, for the Samsung Members Join occasion. Samsung Members is a Galaxy app that gives product data, unique advantages and a platform for customers to work together. In the meantime, Samsung Members Stars are neighborhood leaders who create high-quality content material and actively have interaction in discussions inside the app.
For this unique occasion, Samsung designed numerous packages to make sure that taking part Members might share their firsthand experiences of the brand new Galaxy merchandise with the broader neighborhood. These Members had been among the many first to discover the upgraded Galaxy AI options and collaborated on unique missions with #TeamGalaxy, Samsung’s devoted Galaxy influencers. Their real-time updates allowed Members in numerous areas to expertise the thrill of the occasion because it occurred.
Samsung Newsroom highlighted vibrant moments from Samsung Members Join.
Members Orientation: A Hub Connecting Samsung Members Across the World
On the “Members Orientation,” Members from completely different international locations gathered to share their distinctive experiences and journeys inside the neighborhood. Exchanging insights on how they successfully make the most of Galaxy units and interact with others of their respective areas, Members from numerous cultural and social backgrounds linked by means of significant discussions and fostered deeper connections inside the community.
▲ Members current their contributions through the networking session.
Galaxy AI Evolves With Better Innovation
At Galaxy Unpacked 2025, Members had the unique alternative to get a sneak peek on the newly unveiled Galaxy S25 collection — powered by an enhanced Galaxy AI.
“It’s actually an honor to take part in a world occasion hosted by Samsung. I used to be significantly impressed by how effortlessly I might summarize YouTube movies with only a single faucet,” stated Hyun-seo Chae, a Members from South Korea. “The continuing evolution of Galaxy AI at all times exceeds expectations, and its groundbreaking developments exhibit limitless alternatives and prospects.”
▲ Members expertise the Galaxy S25 collection on the Expertise Zone.
Following Galaxy Unpacked 2025, Sung Chang, Government Vice President of Advertising and marketing Staff, and Minseok Kang, Head of Smartphone Product Planning Staff, from Cell eXperience (MX) Enterprise at Samsung Electronics held a Q&A session to debate key options of the Galaxy S25 collection.
▲ (From left) Sung Chang and Minseok Kang from Samsung Electronics
Members Workshop: Samsung Members Stars and #TeamGalaxy Unite By way of Galaxy
For the primary time, Samsung Members Join featured a singular collaboration between Members and #TeamGalaxy. These workshops supplied Members with a chance to develop key influencer abilities, serving to them extra successfully share their experiences utilizing Galaxy units with the worldwide neighborhood.
Through the workshop, Members and #TeamGalaxy fostered mutual progress by exchanging their strengths — deep Galaxy data and content material creation experience, respectively. They actively mentioned content material themes and explored new options of the Galaxy S25 collection to include into their tasks for the next day. By way of these collaborative missions, Members in numerous international locations had the chance to not directly expertise the Galaxy S25 collection for 2 days.
“Participating with #TeamGalaxy has allowed me to take my content material to the subsequent degree and develop the attain of Galaxy-related content material,” stated Sebastián Sebas, a Members from Colombia.
▲ Members and #TeamGalaxy influencers collaborate on a filming mission.
An Epic Tour of San Francisco With Subsequent-Degree Galaxy AI
On the ultimate day of the occasion, Members launched into a tour of San Francisco with the Galaxy S25 collection. Members visited iconic landmarks in San Francisco and accomplished particular person and group missions that showcased the superior options of Galaxy AI. Utilizing the upgraded AI capabilities of the Galaxy S25 collection, Members captured dynamic moments, experimented with numerous digicam modes, and creatively utilized Galaxy AI to provide high-quality content material for the bigger neighborhood.
After an thrilling day of exploration, the occasion concluded with a gala dinner and a Mission Awards ceremony — marking the profitable completion of the four-day journey.
▲ The outcomes of the collaborative Member missions
Samsung Members Join supplied a singular alternative to be among the many first to expertise the Galaxy S25 collection, a product line showcasing a brand new AI paradigm that can seamlessly combine into customers’ every day lives. By way of numerous packages, the varied Members exchanged their experiences and shared the thrill of Galaxy Unpacked 2025 to the broader neighborhood. Samsung appears ahead to seeing how Galaxy AI will proceed to drive countless innovation, improve the every day lives of customers and form the long run forward.