February 3, 2025
PRESS RELEASE
Apple Music kicks off Kendrick Lamar’s Street to Halftime forward of Tremendous Bowl LIX
Tune in to the Apple Music Tremendous Bowl LIX Halftime Present press convention for The Official Kendrick Lamar Interview on February 6 at 10 a.m. CT on Apple Music
CUPERTINO, CALIFORNIA Apple immediately introduced Apple Music is celebrating Kendrick Lamar’s Street to Halftime with a highlight on the era-defining artist who has made a seismic affect on hip-hop and tradition.
Coming off of a exceptional 12 months, Kendrick was among the many prime 10 artists of 2024 globally, along with his newest album, GNX, hovering to No. 1 in 129 nations upon launch, whereas “Not Like Us” was the top-streamed track on Apple Music worldwide. All through his profession, Kendrick has seen 9 albums prime Apple Music’s prime albums chart in additional than 160 nations.
“All through his profession, Kendrick Lamar hasn’t met the cultural second a lot as he’s outlined it,” mentioned Rachel Newman, Apple Music’s world head of content material and editorial. “He’s an artist’s artist — genuine to his core. We couldn’t be extra thrilled to look at him headline the third Apple Music Tremendous Bowl Halftime Present this 12 months, in what’s positive to be one other second we’ll all be speaking about for many years.”
Followers can prepare for the massive occasion with a big selection of music and unique content material, from the first-look trailer Kendrick shared final month; to unique playlists curated by New Orleans musicians, NFL gamers, and groups; to over 100 hours of devoted Apple Music Radio programming. All of it leads as much as the extremely anticipated Apple Music Tremendous Bowl LIX Halftime Present on Sunday, February 9, on the Caesars Superdome in New Orleans.
To entry all of it, try Kendrick’s Street to Halftime on Apple Music.
The Halftime Present Press Convention
On Thursday, February 6, at 10 a.m. CT, Apple Music Radio hosts Ebro Darden and Nadeska Alexis will sit down with Kendrick on the Apple Music Tremendous Bowl LIX Halftime Present press convention for the headliner’s official interview. Viewers can tune in reside or watch on demand on Apple Music at apple.co/_SBLIX or Apple Podcasts; on YouTube, Fb, and X; or on the NFL Community.
Earlier than the interview, followers may tune in to the Apple Music Radio pre-show at 9:30 a.m. CT that includes Apple Music Radio hosts Zane Lowe and Eddie Francis, alongside Ebro and Nadeska. The reside present will spotlight Apple Music’s largest moments of the previous 12 months and have particular friends throughout a glance again at iconic halftime performances.
100 Hours of Programming on Apple Music Radio
The award-winning Apple Music Radio might be on the bottom and within the stands for a full four-day takeover beginning February 6 throughout New Orleans and Los Angeles. Unique programming will embrace each day “Stay from Tremendous Bowl LIX NOLA” broadcasts with Zane, Ebro, Nadeska, and Eddie as they shine a lightweight on town’s music tradition whereas connecting with artists, athletes, and different notable voices. “Tremendous Bowl LIX LA” broadcasts with Apple Music Radio hosts Hanuman, Brooke Reese, Estelle, Jayde Donovan, and newly added Evelyn Sicairos and Lechero will replicate on the New Orleans fanfare, in addition to have a good time Kendrick’s music and hometown again in L.A.
“Kendrick Lamar: Hip-Hop’s MVP” hosted by Ebro will have a good time Kendrick’s catalog and take listeners on a chronological journey by way of the milestones in Kendrick’s profession and discography.
And on Saturday earlier than the sport, Apple Music will carry the New Orleans membership scene to listeners with mixes from NOLA DJs Legatron Prime, DJ Poppa, Mannie Contemporary, and KLC the Drum Main. Mustard will spin a particular Kendrick Lamar Megamix.
Listeners can tune in at apple.co/_Radio.
The Story of Kendrick Lamar in 20 Songs
Accessible on Apple Music and Apple Information, “The Story of Kendrick Lamar in 20 Songs” affords a charming glimpse into Kendrick’s exceptional means to repeatedly redefine the tropes and types of basic hip-hop.
Bonus Content material from Shazam
Followers who use the Shazam app to determine Kendrick Lamar songs all through the week main as much as the efficiency can entry the Apple Music Tremendous Bowl Halftime Present occasion web page, the place they’ll discover bonus content material like a customized Apple Watch face and iPhone wallpaper. They’ll additionally save the live performance to obtain well timed reminders for the Set Record playlist and photographs from the present.
Apple Music’s Largest Supply Ever
Those that will not be but subscribed can try Apple Music’s largest provide ever. For a restricted time, new and eligible subscribers can get six months of Apple Music for $2.99.
Extra to Discover Throughout Apple Companies
Throughout Apple companies, followers can discover with Apple Maps Guides to New Orleans, make amends for the newest with Apple Information, and get transferring with a brand new Artist Highlight sequence on Apple Health+.
New Methods to Navigate New Orleans with Apple Maps
Final week, Apple Maps unveiled new methods guests and locals alike can discover New Orleans, together with a Detailed Metropolis Expertise and 3D landmarks that carry to life a few of the metropolis’s most iconic areas — together with Cafe Du Monde, the Steamboat NATCHEZ, and Caesars Superdome — in a visually beautiful view. The Detailed Metropolis Expertise delivers wonderful particulars to assist customers navigate town, together with street markings, land cowl, and public transit routes.
Apple Maps has additionally added a brand new Information to its Hyperlocal sequence, this time curated by Lisa Jackson, Apple’s vice chairman of Atmosphere, Coverage, and Social Initiatives. Lisa shares a few of her favourite spots for meals, music, and extra in her hometown of New Orleans.
All of the Newest Updates on Apple Information
Beginning immediately, Apple Information will provide a devoted hub that delivers particular protection of Tremendous Bowl LIX. From media day to kickoff, followers will discover the newest information on the sport from native and nationwide sports activities publishers like The Athletic, Sports activities Illustrated, The Kansas Metropolis Star, and The Philadelphia Inquirer.
NFL followers may join personalised information notifications to all the week’s prime soccer tales curated by the Apple Information editors, and throughout the Tremendous Bowl, the Apple Information app will characteristic the newest highlights, in addition to the buzziest commercials and halftime present.
With the free Apple Sports activities app for iPhone,1 followers can observe the massive sport in actual time proper on their Lock Display screen with Stay Actions,2 and go deeper in-app with full play-by-play data, staff stats, field scores, and reside betting odds.
A Particular Health+ Artist Highlight
The Artist Highlight sequence on Health+ dedicates complete exercise playlists to a single artist, and the newest installment — accessible beginning immediately — celebrates the music of Kendrick Lamar. This particular sequence options Biking, HIIT, Power, Yoga, Pilates, and Kickboxing exercises, all set solely to his music.
Supporting Training and Creativity in New Orleans
Apple has long-standing neighborhood partnerships in New Orleans, with a deal with supporting training and creativity locally. This contains working with the Ellis Marsalis Heart for Music (EMCM) to broaden entry to youth music and expertise training, serving to Arts New Orleans present alternatives for aspiring artists by way of their Younger Artist Motion (YAM) program, and equipping college students at Delgado Neighborhood Faculty with the instruments and sources to supply their very own podcast about native tradition and historical past. On Saturday, February 8, audiences world wide can tune in to the Tremendous Bowl Host Committee Parade to see the Apple Music-sponsored float, designed on iPad by YAM artists and that includes the EMCM youth jazz ensemble.
About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. As we speak, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Imaginative and prescient Professional. Apple’s six software program platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower individuals with breakthrough companies together with the App Retailer, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s greater than 150,000 workers are devoted to creating the most effective merchandise on earth and to leaving the world higher than we discovered it.
- Accessible within the U.S., the U.Okay., and Canada.
- Stay Actions require iOS 18 and watchOS 11 or later.
Press Contacts
Cat Franich
Apple
Kimberly Mai
Apple
Apple Media Helpline